What does it mean to be a customer-centric retailer?  How do you translate customer insights into marketing and merchandising plans that you can profitably execute?  How do you ensure that you’re building long-term customer loyalty? Join this session to learn the answers to these questions. Research by IDC Global Retail Insights will describe the state of customer-centricity in the industry. DemandTec and Precima will highlight best practices for merchandising and marketing. Leading retailers Best Buy and PharmaPlus will present practical case studies of their own customer-centric initiatives.