Cirque du Soleil’s creativity extends beyond the Grand Chapiteau to the Front-of-House aspect of the show where the Retail and Food & Beverage (F&B) experiences live. To keep this part of the experience as otherworldly as possible, Cirque du Soleil launched a reinvention at the new OVO show in Montreal. We will discuss the creative journey and the design influences for this new Front-of-House experience. Attendees will learn about Cirque du Soleil’s approach to this space and its importance to the brand, the sources of inspiration used in the creation of a sky-breaking design, and how operational realities were addressed and engineered so that the space can be packed away, transported, and rebuilt quickly and cost-effectively.