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Description:
Retailers have recognized the importance of getting closer to their shoppers during a recession, and are now en-route to becoming marketers in their own right. This session will identify best practice examples of customer centricity for major retailers from around the globe. Specifically, you will learn how customer centricity relates to multi-channel retailing, merchandising, store environment, and targeted marketing.
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Moderator(s):
John Hall
(Vertex Business Services),
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Speaker(s):
Jo Moran
(Marks & Spencer PLC),
Matt Nitzberg
(dunnhumbyUSA),
Natalie Berg
(Planet Retail )
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Track(s):
Marketing & Brand Mgmt,
Merchandising,
Online Retailing,
Store Works,
Translated Session
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Session Type:
Breakout Session
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