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Self-Guided Walking Store Tours

New for 2013


NRF is known for their Store Tours and this year the format has changed – the tours are self-guided.  You’ll still learn about 12 unique and innovative retail environments but you’ll do it at your own pace.

Each tour participant will receive a MP3 Player loaded with content that dives deep into the design, concept behind the design, new technologies integrated (including how mobile is being used), customer experience enhancements and more for each store on the tour.  

Stores on Tour

Duane Reade Financial District  
Piperlime SoHo
C. Wonder SoHo
Apple Store  Meatpacking District   
Comme des Garcon
West Chelsea  
Nike Running Flatiron  Flatiron 
Eataly Flatiron
Ace Hotel   Flatiron   
Whole Foods  Columbus Circle
Hollister  Midtown 
Ralph Lauren  Upper East Side 
Barneys  Upper East Side 

NRF New York City Store Tour Guide
Download the NRF New York City Store Tour Guide to learn more about the 12 stores, their neighborhoods and the bonus "Brooklyn Walkabout" information. In addition to the MP3 player, participants will receive a walking map with easy directions to navigate between store locations.

This self-guided audio tour has an additional fee of $75. You must be registered for the conference to participate and there is a limited number of tours available, so register today. You can register onsite in the Crystal Palace registration area. The Store Tour includes the 2MB MP3 player, headphone, and USB cord. The tour is recorded in English only. There will be no refund for cancellations of tours after Dec. 14, 2012.

Graj + Gustavsen

Graj + Gustavsen is a New York based strategic and creative firm specializing in building, extending, and rejuvenating brands and businesses. For over 20 years, G+G has worked with lifestyle and consumer products brands to maximize value and create groundbreaking and engaging retail experiences. G+G's client list includes Levi's, HGTV, Harley-Davidson, Brooks Brothers, Food Network, Waterford Crystal, and The Jones Group. What's inspiring to G+G now? According to Founding Partner Simon Graj: "We're in a dynamic time of re-thinking what a 'Brand Experience' really is - including the intangibles that can have powerful, win-win effects on consumers and retailers."



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