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Registration Eligibility

Educator Eligibility

To be eligible for the educator rate, your primary occupation must be instructing students in a public or private college or university, junior or community college, or career/vocational school. You may also be a director of a college or university retail center.

You are not eligible for the educator registration rate if your primary employer is a for-profit company (excluding colleges, universities, and schools); consulting firm; media company; non-college/university 501(c)3; 501(c)6; or sells products, services, research and/or information to retail companies. You are also not eligible if you work for a college or university but are not a teaching faculty member or a director of a college or university retail center.

If requested by NRF, you must be prepared to submit two of the following:

  • Current curriculum vitae
  • Scanned copy of a valid university ID
  • Link to your profile page on an eligible institution’s website.

Once you submit your educator registration, we will review your details and send you a confirmation email or request for more information regarding your eligibility within two business days.

Student Eligibility

To be eligible for the student rate, you must be a member of the NRF Student Association (NRFSA). NRFSA membership comes through college or university partners established with the NRF Foundation.

Once you submit your student registration, we will review your details and send you a confirmation email or request for more information regarding your eligibility within two business days.

For more information about Student and Educator registration, and becoming a college or university partner with the NRF Foundation contact Kara Goehring at (202) 661-3055.

Press/Retail Analyst Eligibility

NRF welcomes analysts and members of the working, editorial press to cover its conferences and exhibitions. Due to the increasing number of media and analysts attending our conferences, we have established the following policy for granting complimentary registration.

To receive a complimentary pass for Retail’s BIG Show, you must register here. In some cases, we may ask you to submit credentials after we have received your registration request. If we request to see your credentials, your complimentary pass will not be issued until credentials are submitted and approved.

How do I know if I qualify for a media/analyst pass?

Please review NRF’s media/analyst accreditation policy (listed below) to determine your eligibility. If you are unsure if you qualify, you may also contact Kara Goehring at 202-661-3055. A copy of the policy is available in Portuguese, here (PDF). If you require the policy in another language, please contact Kara Goehring.

Media/analyst accreditation policy
If we request to see credentials, please submit one or more of the items listed below. Your complimentary pass will not be issued without credentials.

Print Media

  • Masthead from a current issue of an industry-related publication listing you as the writer, reporter or editor.
  • Two industry-related articles published within the past six months with your byline.
  • NRF does not allow publishers to attend as a member of the press. All publishers who wish to attend will need to purchase a conference pass.
  • Newsletters will not be considered for media accreditation.

Industry Analysts

  • Content from a recently-published industry-related article that contains your byline.
  • Cover of a market research report from the past six months listing you as a contributor with your name, title and company name. Reports must be made independently and not solicited by exhibiting companies.
  • It is NRF’s policy that only three analysts from the same company will be allowed complimentary registration. After receiving three complimentary passes, additional analysts from the same company must pay to register.

Broadcast Media

  • Press photo ID.
  • Business card from your media outlet reflecting your current title as reporter, producer or photographer/cameraman. All national and local media outlets are welcome, but we encourage registrants to call ahead to make sure you have information about which sessions allow video recording.

Online Media

  • URL and masthead from a current online industry-related publication listing you as an editorial contributor.
  • An industry-related article published within the past six months with your byline.
  • Content from YouTube, FaceBook, Twitter, personal blogs, forums or users groups will not be considered as media credentials.

Any web publication or industry-related blog must be a previously established, independent site that is regularly updated with original and current media-related news.

Freelancers and Video Production Companies

  • An email/letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at a specific NRF event and an article published within the past six months with your byline or a business card that reflects your editorial role.
  • Coverage must be done independently and not solicited by exhibiting companies.

Additional information about media accreditation:

NRF reserves the right to deny an applicant a press or industry analyst complimentary pass if sufficient credentials are not provided.

Accreditation will NOT be granted to: Publishers, general managers, account representatives, sales executives, engineers, public relations reps, etc.  

A history of being registered at previous NRF events does not guarantee approval or waive the accreditation requirement.

Retail EXPO Pass Eligibility

Retail, visual merchandising and store design professionals can utilize the Free pass Sunday, January 13 through Tuesday, January 15 during regular show hours. EXPO Level 1 is open January 13-15 and EXPO Level 3 is open January 14-15.

Retailer Definition
NRF defines a retailer as a company whose core business is to sell consumer goods directly to the end consumer via storefront, catalog, television, or online. (Chain restaurants are included in this definition.) The company must own the merchandise it sells. Companies primarily engaged in the sale of goods or services to businesses (whether at wholesale or retail) are not considered retailers. Review additional information about NRF's clarification on retailer status.

Consumer Packaged Goods – CPG Company Definition
NRF defines a CPG company as a company that sells (typically on a wholesale basis to retailers) non-durable goods that are consumed by the average consumer at a relatively low cost. Examples include goods such as soft drinks, toiletries, and grocery items.

Store Design Firm Definition
NRF defines a store design firm as a company whose chief business is to provide strategic store design impacting the brand and future growth of the company in the original design of new spaces and the redesign of existing spaces. The company derives the majority of its revenue from store design.

Visual Merchandising Firm Definition
NRF defines a visual merchandising firm as a company that deals with the creative and strategic visual presentation of products and services in any retail environment.

Please Note
If you have received an invitation code from an NRF 2013 exhibitor, you may register online. Invitation code is required to complete the online registration process. The invitation codes may NOT be used by ANY individual employed by an exhibiting or sponsoring company.



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