Join us in San Francisco for our Inaugural Mobile Boot Camp

An NRF event powered by Shop.org, RAMA and Mobile Commerce Daily

March 2, 2010

The first Mobile Boot Camp during the National Retail Federation’s Retail Innovation & Marketing Conference will offer not only a crash course on mobile marketing and commerce to retailers and attendees, but also update them on mobile trends, opportunities and issues.

The daylong event will feature experts offering case studies on how the mobile medium works in conjunction with other channels for customer acquisition and retention.

A special focus of the boot camp will be the use of SMS for loyalty programs, mobile sites and applications for mobile commerce and merchandising, mobile social media for creating buzz around product offerings and mobile search for driving retail traffic.

The Mobile Boot Camp will enable attendees to:

• Formulate strategies involving mobile marketing
• Add legs to their retail operations by including mobile commerce
• Benefit from best-practice tips offered by mobile experts
• Make a connection between e-commerce and mobile commerce
• Get to meet and network with key players in the mobile industry
• Become the mobile expert within the organization