Mobile & Retail

It’s official – mobile is no longer an “emerging” channel. It’s mainstream. It offers tremendous opportunities, but with customer expectations on the rise, the risk of failure (or worse – mediocrity) is significant. Its portability and ubiquity make it the tonic water of retail channels – it happily mixes with everything. Hear first hand how to successfully use mobile to drive an intoxicating customer experience across all channels.

Handouts and presentations are available in NRF Live Learning Center. Blog posts as well as video are also available.

Wednesday, March 3, 2010

Keynote

10:45 AM - 11:30 AM

The Mobile Revolution

Cyriac Roeding
co-founder
shopkick, Inc

The future of online is in offline – making physical stores interactive via mobile. Applications that drive foot traffic to stores, make targeted offers and provide better in-store information to consumers. Mobile phones are the only interactive medium consumers carry with them in a non-interactive physical store. Consumers are craving digital support. Offline retail influenced by online activity (i.e. look online, but buy offline) is 4 times larger than the entire e-commerce market combined (incl. Amazon.com); it’s an $800 billion market today, and is growing at 19% per year, while e-commerce is growing at 12% per year. In 2012, 40% of all retail sales in the U.S. will be influenced by online activity. That is a very large opportunity for retailers that "get" it; but the more important insight is that mobile is a much more immediate online tool for offline shopping than the PC (who carries a PC into a store to do research?). Cyriac will look at the mobile advertising market, and how that influences retail.

Blog: Mobile: The Key to Cross-Channel Integration

Thursday, March 4, 2010

2:50 PM - 3:10 PM

Thinking Mobile – How Best Buy is capturing, connecting and converting customers on the 4th screen

Tracy Benson
Sr. Director, Interactive Marketing & Emerging Media, Best Buy Marketing
Best Buy Co., Inc.

The explosion of mobile phones in the marketplace and the personal role those devices play in people’s daily lives present multi-channel brands the opportunity to be better connected and relevant to their customers. Retailers who learn to harness this device will be better positioned to deliver truly integrated customer experiences, which will drive increased acquisition, brand preference, loyalty, and stronger financial performance. Learn about customer and device trends that are shaping Best Buy’s mobile & social strategy and the roles of mobile marketing and advertising, mobile web, and mobile apps with real world examples, opportunities, and identification of the challenges they face.

Blog: Why Best Buy Loves Mobile

3:15 PM - 3:35 PM

Mobile Shopping: What's Next.

Sameer Samat
Director, Product Management
Google

The convergence of more powerful smart phones, inexpensive geo-location technology, and high speed wireless access is turning mobile devices into a shopper's aide. Today, more users are taking advantage of basic mobile shopping applications for price comparison and web access to online product content. As technology continues to advance, the game changing applications are yet to come. Sameer will discuss the possibilities for mobile shopping in the future, and how this will affect the business model, and operations, of online and offline stores. The future is closer than you think!

View the full agenda.