The New Customer

Tomorrow’s Customer – How Will You Serve Them?

Zain Raj CEO-Discovery, North America, Global Practice Leader-Retail Brands Euro RSCG Worldwide

Your customers are changing. In order to be successful, your brand needs to change with them.  Due to the tremendous shifts we are experiencing, you can be sure that tomorrow’s customer is not the same as today’s.  Changing business models are re-setting their expectations every time you blink and the evolution of technology is transforming the way we communicate with them.  As a result, customers are viewing brands differently.  Who are these new customers? How can you serve them in a way that keeps you relevant and builds brand loyalty? Join Zain Raj to find out who your future customers are and what you need to do to grow your brand and business in tomorrow’s tumultuous environment.

Handout: Tomorrow’s Customer – How Will You Serve Them? - Zain Raj

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10 for 2010: Digital Trends Shaping the Real-Time Web

Dan Shust Director of Emerging Media Resource Interactive

As new technology innovations break down the walls between the physical and digital worlds, we are quickly moving away from the idea of a destination website, or an interaction place. Consumers are increasingly comfortable with streams, walls and feeds. Their hectic lives have made transit, transition, and transaction a constant state of being and the consumer of even two years ago has evolved into a transumer - where they are mobile, multi-touch and always on with their relationships with products, brands and each other. They are never in the "off" position. Consumers lives are tagged, filtered and enhanced though digital layers of information and interaction. Consumers are Real-time and brands should be too. In this fast paced session, Dan Shust, the Director of Emerging Media at Resource Interactive, will guide the audience through 10 digital trends that are shaping the next phase of the web. We'll explore how innovation is driving the consumer to connect and be connected in ways never before thought possible and look at how marketers can help facilitate interactions between brands, their consumers and communities.|

Handout: 10 for 2010: Digital Trends Shaping the Real-Time Web - Dan Shust
Blog: Three Digital Trends for 2010

Extreme Retailing...Disruptive Business Models that May Turn Shopping on its Head

Joshua Goldman General Partner Norwest Venture Partners

Josh Goldman is a venture capitalist focused on early-stage, innovative ecommerce opportunities.  Just when he thinks he's seen every possible way of selling, buying, or promoting an item online, someone will walk through his door with a completely radical and new idea.  Most are unrealistic, some are downright crazy, and a few... a VERY few, may just change the world of retail forever.  Join Josh as he provides an entertaining tour of the most innovative disruptive business models in the world of emerging cross-channel retail ventures. You'll learn about one that this 15-year ecommerce veteran calls "the most inspired, revolutionary, and lucrative business model ever created for retailing," and others that are bound to stimulate your thinking about your own strategies for reaching shoppers in the coming years.

Blog: Swooponomics 101
        Are You Ready for Extreme Retailing?