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Social Media
Social media turns up the volume on word-of-mouth to deafening levels. It also wrests away the control of your brand, and puts it into the hands of your strongest advocates, or your most vilifying detractors. If your retail business is already beloved, candid, and at least a little bit fearless, you just might be invited to join the most profitable conversations ever. If it’s not, come learn all the ways to friend, follow and fan your way to social success.
Handouts and presentations are available in NRF Live Learning Center. Blog posts as well as video are also available.
| Thursday, March 4, 2010 |
 Keynote33 Million People in the Room
Congratulations, you are on LinkedIn, you have a Facebook fan page, and you have a Twitter account, but now what? While few can doubt the impact that Social Media has had on society, what remains in question is what this new social revolution means for retail. Is this a tool for branding, a direct sales channel, or a means to give your present marketing channels a much needed boost in this competitive economic landscape? Digital media expert, consultant and author Juliette Powell will present a unique perspective on the social media phenomenon and provide examples of companies that are achieving a strong positive ROI with a sprinkle of creativity and constant dedication to the social space. Your bottom line will thank you.
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| Wednesday, March 3, 2010 |
3:40 PM - 4:00 PM
Measuring Impact: The New ROIs of Social Media
Social media isn’t just changing the way we sell and communicate it’s changing the way we measure marketing. Making it part of your 360 marketing plan is a given, but then how will you analyze its success? What are the new ROIs of social media? What is a tweet worth? How many likes equal a customer? Do shares build loyalty? Traditional ROIs still apply, but what are the other standards against which social media will be measured: Meet the new ROIs: Risk of Ignoring, Rate of Information, and Room for Interaction. Meredith Fisher of Diane von Furstenberg will walk you through how to develop your social media strategy using these guiding principles, as well as show you what DVF.com is doing to adapt to the changing landscape.
Handout: Measuring Impact: The New ROIs of Social Media - Meredith Fisher
Blog: Social Media Mantras from Diane von Furstenberg |
4:05 PM - 4:25 PM
Driving ROI Through Social Selling
Mobile and social media have generated numerous opportunities for retailers, but also just as many questions in regards to how these new tools fit in with their overall retail strategy. Is social networking and mobile the wave of the future that will transform retail as we know it, or just one element of well-rounded cross-channel marketing plan? Julie Bornstein and Bridget Dolan from Sephora will show how they are using a variety of these innovative new tools including mobile customer reviews, Facebook, twitter, blogging, and more to drive conversions, customer loyalty, and ROI.
Blog: Who's At Your Social Media Party? |
4:30 PM - 4:50 PM
Shopping is Social
Shopping is Social [Just like Everything Else]
McCann Worldgroup’s dynamic duo will explore new insights from behavioral economics that turn our understanding of what drives purchase behavior completely upside down.
Attitudes don’t drive behavior, other people do. Looking at emulation as a behavioral driver leads us directly into the newly social world, where behavior is broadcast, and new technologies and innovations are tapping into this.
This is the year that retail needs to become more like etail and embrace social shopping. |
View the full agenda.
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