Cross Channel Marketing Mix

How Macy's Delivers a Consistent & Creative Customer Experience in all Channels

Peter Sachse Chief Marketing Officer Macy’s, Inc

The customer demands to interact in whatever channel she chooses, and many customers start online and then come into the stores to buy. Technology now can help track these customers and send them relevant information once they are in the store. Come hear how Macy’s is using new technology to unify the power of the brand.

Blog: Macy's CMO Take Unconventional Approach

Embracing 24/7 Digital Innovation in Marketing

Fiona Dias EVP, Strategy & Marketing GSI Commerce Inc.

There’s never been a harder time to be a retail marketing leader. Marketing leaders are faced with a dizzying array of changes: a tough economy, media fragmentation, information transparency, socially engaged consumers, competitors of every shape and size, and of course, a never-ending series of marketing budget cuts.  It’s no wonder that most CMO’s don’t make it through their second year on the job. However, there is good news for leaders who embrace digital innovation.

Fiona’s presentation will share examples of enlightened marketing leaders who have leveraged the Internet to build superior brands and consumer experiences, while driving revenues in a hyper competitive environment. Drawing on her personal experience as a former retail CMO, she will share examples of companies who are innovating and driving sales with engaging web 2.0 sites, interactive marketing from social to mobile, multi-channel programs, and integrated analytics.

Handout: Embracing 24/7 Digital Innovation in Marketing - Fiona Dias
Blog: Let Customers Call the Shots in Retail Marketing

Sponsored by:

Moosejaw Madness

Gary Wohlfeill Creative Director Moosejaw

Every customer interaction is an amazing opportunity to differentiate your brand and build relationships. The goal of the Moosejaw Brand Experience is to create compelling messaging through all our channels and provide a notable customer experience.  If it’s not notable and engaging we just won’t do it.  Using actual examples from traditional customer touch points (like catalog and packaging) as well as examples from the newest spaces of customer connection (Facebook, Twitter, Mobile and SMS) I’ll introduce Moosejaw's approach to brand development and show how we foster authentic communication between Moosejaw and its customers.

Blog: Moosejaw Entertains -And Educates- Innovate Audience
        The Best Customer is the Engaged Customer