Creative & the Customer Experience
The greater the distractions facing your customers, the more design matters. It’s a shortcut to understanding and empathy and can cut through clutter as swiftly as your most powerful ad campaigns, or your most genuine customer testimonials. Today more than ever, visual fluency and design excellence are the cost of doing business in retail, and a requisite for meaningful differentiation. Hear how top retailers are using technology and the power of design to create unique shopping environments and a satisfying customer experience.
Handouts and presentations are available in NRF Live Learning Center. Blog posts as well as video are also available.
| Thursday, March 4, 2010 |
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12:35 PM - 12:55 PM
Retail Innovation: Does Augmented Reality (AR) Fit Your Strategy?
Major brands, retailers and even the government are doing it - should you? As digital makes its way into the retail space, new tools have been ushered into the mainstream, influencing the way we shop. One technology shaping these tools is Augmented Reality (AR) - which can create innovative and sustained engagement between a brand and its target consumer. In this session, you'll be introduced to practical (and impractical) uses of AR, methods to evaluate its effectiveness in your own engagement strategies and tips on how to reap its benefits throughout the entire customer life-cycle.
Blog: What's Augmented Reality? |
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1:00 PM - 1:20 PM
Ideas, not just objects
How can strategic ideas achieve business success through design, customer experiences and doing good for the environment? And, why is design an important bench mark for Apple, Dell, HP, Palm, Nike, Sony Vaio, Jibe, Kohler, United Airlines, Microsoft, Sprint and Beats by Dr. Dre? Hear why Robert Brunner, former design chief at Apple believes that creating an experience that matter goes way beyond great aesthetics. |
1:25 PM - 1:45 PM
Brick and Mortar 2.0: Building the In-Store Digital Experience
As consumers continue to demand a consistent and convenient cross-channel shopping experience, the responsibility rests with retailers to produce innovations that will meet the customer needs. Join Alex Richardson as he shares specific examples from leading cross-channel retailers as they have brought the convenience and innovation of digital shopping to the brick and mortar environment. From interactive store windows to digital kiosks, the in-store experience will never be the same.
Blog: Innovative Ways to Integrate Technology in Bricks-and-Mortar Stores |
1:45 PM - 2:05 PM
A Single Point of View
Every touchpoint either reinforces or erodes your brand message. See how EXPRESS leveraged a single creative vision to build brand consistency across multiple channels.
Blog: Express Organizes for Ease of Business |
View the full agenda.