Washington Leadership Conference 2103. Retail Needs YOU to speak up. May 7-8, 2013. The Madison Hotel, Washington, DC.
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Main Street Retailing Forum

The 2013 Washington Leadership Conference will include an abbreviated version of the Main Street Retailing Forum presented at Retail's BIG Show in January. This educational program was developed for small and mid-sized retail businesses and content will focus on critical issues, consumer challenges, and identify suggested courses of action that can increase sales.

Come for the education, stay for the advocacy!
Read more about how NRF's Main Street Retailing Forum fits within the Washington Leadership Conference. 

The Main Street Retailing Forum is complimentary to all Washington Leadership Conference retail attendees and will take place at The Madison Hotel.

Register for the Conference today.


Tuesday, May 7, 2013
8:15 - 8:30am
8:30 - 9:00am
It Usually Starts on Main Street...
Whether it’s Kmart, Wal-Mart, Best Buy, Half Price Books, or any other large retailer, they all opened on “Main Street”. They grew facing the same challenges you face.  And today, as you look at the agenda, they’re all still facing the same issues you do...health care, social media, localized marketing. Kathy will explore the similarities retailers of all sizes face in this uncertain economic and ever changing demographics and technological time.
Kathy Doyle Thomas
Kathy Doyle Thomas
Executive Vice President
Half Price Books
9:00 - 9:45am

The Strategic HealthCare Update

The Affordable Care Act will expose sweeping changes, including punitive mandate penalties, as early as January 2014. This session will help retailers understand what is coming and what questions they should be asking today. Join NRF's healthcare expert and a Main Street retailer as they explore the practical considerations retailers should focus on between 2013 and 2014. This is a “can’t miss” discussion about the cost factors and implications of this major legislation, since the July 2012 Supreme Court ruling.

Dave Ratner
Dave Ratner
President & Chief Instigating Officer
Dave's Soda & Pet City
Neil Trautwein
Neil Trautwein
Vice President
National Retail Federation
9:45 - 10:15am
21 Ways to Engage Customers Using Social Media
What’s the point of having a social media site if fans are not engaged? See how a Main Street retailer is using social media to engage fans, share community involvement and showcase great customer experiences. This highly successful business uses customer spotlights, fan contests, videos, photos, polls, and exclusive fan offers to show off its personality, proving that traditional media sometimes cannot work cost effectively.
Robert Klaben
Robert Klaben
Vice President Marketing
Morris Home Furnishings
10:15 - 10:30am   Break
10:30 - 11:15am 

"Say there. Do you have a minute?"

Nobody goes into retailing because they want to be a financier. Instead, they love the merchandise they are selling, or love the people who want to buy that merchandise. But – once their stores are open, retailers can find themselves "held hostage" by the numbers or intimidated by the "financial experts."

What's a retailer to do? Take one minute to be empowered! Two of the nation's most highly recognized experts will give you 5 bedrock financial management "tools." Each one takes just 12 seconds to execute. (Yep, that's 1 minute, max.) See how any retailer, anywhere, can gain control of their financial future – in just 60 seconds or less!

Patricia M. Johnson
Patricia M. Johnson, CMC

The Retail Owners Institute®   

Richard F. Outcalt
Richard F. Outcalt, CMC
The Retail Owners Institute®
11:15 - 11:45am
What Matters Most – The Questions You Need To Answer
No matter what size or type of business you represent, asking the right questions still matters. Questions that challenge what we’ve gotten used to believing. From Wall Street to Main Street – we all have important decisions to make whether those decisions involve your Brand Building, your Marketing mix or Customer Service, getting answers to these questions and the resources available to answer them will help direct you toward success.
Greg Bohrer
Greg Bohrer
Marketing Director
Precision Door
11:45am - 12:15pm
Insider Tips From a Social Media Expert
There is a lot going on in the social media landscape, and it can be hard to gauge what actions will have a direct impact on small business success. Learn from a Twitter expert how small businesses can use social tools to attract new customers, engage with existing fans, and drive traffic to your stores and websites.
Mindy Finn
Mindy Finn
Head of Strategic Partnerships, Politics & Advocacy
12:15 - 12:55pm
Principles of Success Not Taught In School
Your success, your happiness -- anything you truly want for your life -- has to begin with unwavering, non-negotiable desire, commitment, and persistence. As you work towards your goals, face obstacles and make mistakes, you learn more about who you are and what you and your brand stand for. Maintaining a positive mindset, overcoming self-limiting beliefs, harnessing your creativity and understanding how to learn from your actions is critical to not only reaching your goals, but surpassing them. This session will teach you how to gain control of your perspectives, empower you to overcome obstacles and fears that limit your abilities, and reach your ultimate potential and level of success.
Jen Groover
Jen Groover
Groover Media

View the complete Washington Leadership Conference agenda.

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