RAMA CMO Summit - "The Kaleidoscope of Clarity"

RAMA CMO Summit just came to a close!

Our program, focused on this year's theme "Kaleidoscope of Clarity", we presented different views, offered a fresh outlook, and discussed issues from blue sky to green grass.  At the end, attendees walked away with the tools and resources that will help them to define clarity in work; clarity in creative; clarity in what the consumer wants.

This year’s session topics included:

• Advanced analytics and predictive modeling get the most ROI
• A look at intuition and what role it has in Marketing
• Is content king? Some think so and want to talk about why you should too