Brad Cerenzia is an e-commerce industry veteran with more than 15 years' experience as an innovator, designer and engineer. His portfolio includes hands-on work with companies such as Amazon.com, where for 5 years he led an engineering group that launched dozens of new stores and features (Video Games, Wireless, Toys R Us, Target.com, Home & Garden, WebStore, branded sweepstakes) with a focus on impeccable customer experience.
Brad's versatile experience – combining roles in engineering+design+usability – enables him to bring fresh new perspectives that RichRelevance clients benefit from. The tools and designs that Brad has created have dramatically increased conversion and reduced bounce rate at some of the world's largest retailers. He launched the technology that powers personalized merchandising and advertising to millions of shoppers on Walmart, Target, Sears, Overstock, Office Depot and more.
Currently, Brad heads the Innovations Initiative at RichRelevance, introducing proofs-of-concept with top retailers eager to establish themselves as market leaders in adapting personalization to such areas as mobile shopping, fitting room technology, POS marketing, in-store devices, cross-channel data technologies and assisted personal shopping. Brad's participation in Shop.org Summit's "Doctor is In" program has always resulted in a sold out roster of appointments.