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Director, Merchandising Practice
Sue Chapman is the Director, Merchandising Practice at Demandware. During her career in eCommerce Consulting, she was instrumental in the online success of multi-channel retailers in the US and UK like Macy’s, Bloomingdale’s, Williams-Sonoma, Pottery Barn Group, JCPenney, L.L.Bean, Sears, OfficeMax, REI, Argos and Virgin Records along with several e-tailers like NetShops and Overstock. She has also assisted customers in designing and implementing their merchandising strategies to increase conversion rates and overall sales revenue. Before joining Demandware, Sue started the merchandising consulting practice at Mercado Software (acquired by Omniture). While there she hired, managed and trained an international team of consultants. She also developed a unique consulting concept in the Merchandising Red Carpet Program where a Mercado eMerchandising Consultant managed the in-house merchandising efforts of the Mercado/Omniture toolset. Some of the clients in the program were Macys.com and Sears.com.
Doctor Is In Website Critiques Part 1,
Doctor Is In Website Critiques Part 2
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