|Ms Cathleen Zapata |
VP, Research & Customer Experience
Cathleen Zapata is VP, Research & Customer Experience at Precision Dialogue. Cathy has over 17 years experience in quantitative and qualitative research, specializing in website usability. Her background includes a wealth of experience in usability testing, eye tracking, heuristic evaluations, user research and conversion enhancement strategies. She has also served on the board of the Cleveland chapter of the User Experience Professionals Association (UXPA) for the past 7 years.
Cathy has been featured and published in Quirk’s Marketing Research Review, MarketingSherpa, About.com, UX Magazine, BAI Retail Delivery, Crain's Cleveland Business, The Columbus Dispatch, has contributed to the Usability Book of Knowledge, and regularly teaches on topics of web usability and conversion strategies internationally. Cathy has worked with a variety of clients to optimize their online experiences, including American Greetings, Four Seasons, OfficeMax, World Kitchen, Coach, Inc., KeyBank, Nationwide Insurance, Disney and more.
Doctor Is In Website Critiques Part 1, Doctor Is In Website Critiques Part 2