Shop.org - 2012 Annual Summit

Andrew Davison
CMO
Crocs, Inc.
Niwot CO United States

Andrew Davison has served as Chief Marketing Officer for Crocs, Inc. (NASDAQ: CROX) since February 2011. In his role as CMO, Mr. Davison is responsible for leading all aspects of Crocs’ global marketing and eCommerce. Prior to joining Crocs, Mr. Davison served as an executive running Digital Innovation at Crispin Porter & Bogusky (CP+B) from June 2008 to February 2011. While at CP+B, Mr. Davison served as CMO for the agency’s joint venture startup, B-cycle, the nation’s first citywide bike-sharing program. Prior to CP+B Davison served as co-founder and CEO of texturemedia, an award winning interactive agency with Fortune 500 clients in the consumer products, technology, health care and financial sectors. In June 2012 Andrew was awarded the silver Stevie award for Marketing Executive of the Year from the American Business Awards, the premier awards program in the USA.

Session(s):
Listen Before you Leap: Using Consumer Metrics to Build your Brand

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