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 | Mike Fox
Director, Global Vertical Marketing
Facebook
Menlo Park
CA
United States
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Mike Fox has been with Facebook since 2009 and is the Director of Global Vertical Marketing. His team is charged with developing category-level marketing strategies that work around the globe and across every size marketer. Prior to this role, Mike headed up the North American Customer Marketing Team, where he partnered with key clients to build comprehensive strategies on the Facebook platform, specifically in Retail.
Mike began his career as an Account Planner working in Advertising on clients like Range Rover, Land Rover, and William Grant Distillers. Moving into the client side of the business, he became a Marketing Manager at Sony Electronics where he relaunched the Walkman brand and managed multiple high-value consumer segments. Following his tenure at Sony, he became Director of Marketing for the Snapple Beverage Group, overseeing advertising, promotions, new flavor development, package design, and consumer/trade/channel strategies for the Snapple and Diet Snapple brands. Prior to joining Facebook, Mike was Vice President of Strategic Integration at CNN, managing a team that developed multi-platform advertiser sponsorships across CNN, Turner Broadcasting, and Time Inc properties. Mike is based in the Menlo Park Headquarters and is a graduate of Syracuse University with a BA in Sociology. |
Session(s):
Retail to the Power of Digital | | | | |
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