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NRF defines a retailer as a company whose core business is to sell consumer goods directly to the end consumer via storefront, catalog, television, or online. (Chain restaurants are included in this definition.) The company must own the merchandise it sells. Companies primarily engaged in the sale of goods or services to businesses (whether at wholesale or retail) are not considered retailers.
Consumer Packaged Goods – CPG Company Definition
NRF defines a CPG company as a company that sells (typically on a wholesale basis to retailers) non-durable goods that are consumed by the average consumer at a relatively low cost. Examples include goods such as soft drinks, toiletries, and grocery items.