ciValue Systems

  • Booth: 2945

Data Monetization for CPG Retail

CiValue is a self-serve platform for CPG retailers and their suppliers, for deep actionable customer insight and hyper-personalized marketing, that can significantly grow customers' share of wallet and increase supplier funding for marketing. 

  • Advanced, action driven customer and category intelligence leading to same-store revenue uplift of 1% - 3%  
  • Deep, scalable personalization leading to revenue uplift of 2%-4% through reduction in churn and increase in visit frequency
  • Online marketing collaboration with suppliers for improved brand management & increased supplier funding for promotions
  • Fast time to value SaaS product that is deployed within 6-8 weeks, with segmented and personalized offers created within hours


  • Relationship Marketing
    Win customer engagement and share of wallet with personalization at scale across all channels, specifically designed for FMCG Retailers....

    • Understand customers’ category and brand preferences and affinities to improve offer mix and targeting
    • Analyze customer behavior, create segment based marketing strategies, and generate segments for targeting based on thousands of statistical  attributes
    • Create and manage highly personalized, AI-powered campaigns for millions of customers across all channels on an on-going basis. 
    • Provide convenient reminders and recommendations to customers based on deep personalization, including smart shopping lists, “customers also bought” and substitutes.
    • Digitize and personalize the weekly circular for each customer, leverage your mass promotions for personalization 
  • Category Intelligence
    Powerful customer-based decision support for category managers and marketers. Leverages customer data and ciValue's data science automation to optimize assortments, promotions, and segmentation, and understanding customer habits and product preferences....

    • Understand Category and Brand performance. Uncover the key drivers affecting category revenue and growth. 
    • Understand customer & segment preferences and affinities in each category and brand.
    • Analyze customer behavior and build segments based on thousands of statistical  attributes across stores, categories and brands . 
    • Digitize and personalize the weekly circular for each customer, leverage your mass promotions for personalization 
  • CPG Collaboration and Monetization
    Monetize your data and media assets directly with suppliers, through a subscription portal to enhance brand collaboration and win a greater share of brands' marketing and trade budgets....

    • Share access to customer behavior insights with brands, in their key categories, and enable them to create and target deep customer segments.
    • Enable personalized marketing by brands, over your media channels. Brands can propose and target offers with precision, tracking performance and ROI.