In-aisle shopper and associate insights; zero hardware
Coursa Retail's mobile SDK and SaaS platform integrates into your existing mobile app and uses the motion sensors already in your customers’ smartphones to capture category engagement, step-by-step shopper path and dwell analytics with meter-level accuracy.
Coursa's new and innovative approach eliminates the need for any in-store systems or technology enabling rapid and cost efficient scale to hundreds or thousands of stores.
Coursa helps retailers, brands and digital ad platforms to:
- Improve offline attribution by tracking in-store shoppers to-the-shelf.
- Identify in-store missed conversions by tracking all products/categories a shopper visits in-store.
- Improve personalization by recording a shopper’s entire walking path and dwell points across all store visits.
- Measure store performance by tracking category/aisle/department foot traffic. A/B test the effectiveness of store and product mix changes.