TEST

Mirakl

Paris, 
France
  • Booth: 541

Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 160 customers in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Conrad and Walmart Mexico. For more information: www.mirakl.com


 Press Releases

  • Leroy Merlin Brazil launches the first online marketplace for home improvement in Brazil to extend its assortment in an omni-channel context

    SÃO PAULO – Nov. 12, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Leroy Merlin Brazil has launched an online marketplace powered by Mirakl. The project was initiated fewer than five months ago in mid-June. Approximately 40 sellers are active on the platform for the launch and plans are to reach several hundreds of sellers in the coming months.

    Leroy Merlin Brazil, the largest home improvement retailer in Brazil, recognized that an online marketplace would allow it to increase conversion rates and drive sales on its highly-trafficked website while also generating additional sales and visits to its more than 40 physical stores across Brazil.

    “I am very excited to work with the Mirakl team to create a successful digital platform using the marketplace model,” said François Gabert, CMO, Leroy Merlin Brazil. “After evaluating a number of different options for building our online marketplace, we selected Mirakl for its proven experience in marketplace business, strong and tested platform, service capabilities, and its ability to quickly implement the platform.”

    Leroy Merlin plans to use the online marketplace to offer more products, in existing and new categories, but also offer complimentary services to help home owners easily hire the help they need for their home improvement projects. Omni-channel integration will be an important component of its marketplace strategy, as Leroy Merlin clients will be able to shop marketplace products from physical stores and pay for them at the cash desks very soon.

    “In seeing the need for an online marketplace, Leroy Merlin truly understands the revolution that is underway as retailers and businesses of all types shift towards the platform model,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We are delighted to be working with Leroy Merlin Brazil’s forward-thinking leadership team to transform its business in the ongoing retail evolution.”

    About Adeo
    Headquartered in France, Adeo is the third largest home retailer worldwide is a world-leading home-improvement retailer and Leroy Merlin Brazil is one of Adeo’s holding companies. With almost 760 do-it-yourself stores across 12 countries, Leroy Merlin is committed to helping residents and homeowners find the perfect solutions for their projects. Serving more than 444 million customers each year, Leroy Merlin employs over 100,000 people and generates an annual turnover in excess of EUR 22 billion.

    About Mirakl
    Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

    Media Contacts:
    Adrienne Newcomb/Greg Earl
    Ketner Group Communications (for Mirakl)
    miraklpr@ketnergroup.com
    512-794-8876

  • Albertsons Cos. launched Digital Marketplace with Mirakl to create an endless shopping aisle and introduce new products to customers 

    BOSTON – Oct. 16, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Albertsons Companies, one of the largest food and drug retailers in the United States, has launched its online marketplace powered by the Mirakl Marketplace Platform.

    Albertsons Cos. online marketplace will offer customers the ability to discover more specialty food items alongside beauty and wellness products from a vast network of third-party sellers. With a focus on natural, organic, ethnic, and alternative products, Albertsons Cos. aims to provide a unique experience that showcases hard-to-find products.

    The launch of the online marketplace is a central part of Albertsons Cos.’ initiative to accelerate its ability to address trending markets and offer hot new products. The data collected from the marketplace will help identify shifting consumer interests, regionally-specific shopping needs and new food trends. Albertsons Cos. now has the agility to identify new customer needs and rapidly respond by adding assortment from its network of sellers.

    For its network of third-party sellers, this new platform introduces an easy digital onboarding experience which gives fast access to Albertsons Cos.’ large customer base. This allows smaller businesses to showcase their products on a much wider scale than they could have achieved alone.

    “At Albertsons Companies, we’re making rapid strides to build digital capabilities that serve our customers and show our determination to play a prominent role in the digital food and wellness ecosystem,” said Narayan Iyengar, SVP of Digital Marketing and e-commerce, Albertsons Companies. “The online marketplace provides our customers access to hard-to-find items, increases exposure for partner products, and gives us critical data regarding demand for emerging food and wellness trends. We selected Mirakl for its superior technology and marketplace expertise. The Mirakl team, and McFadyen Digital’s team, have been instrumental in achieving our launch goals.”

    Invited and carefully selected marketplace sellers will benefit from product visibility and national exposure on the world class digital platform. In addition, the proprietary data will not only help Albertsons Cos. evaluate what innovative products to stock in the stores, but also give vendors insight into regions where they may consider investing in building distribution.

    “By choosing the online marketplace model, Albertsons Cos. is truly distinguishing itself from the competition and Mirakl is honored to be working alongside Albertsons on this journey,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “By fully utilizing the capabilities of the Mirakl Marketplace Platform, Albertsons is set up for marketplace success.”

    About Albertsons Companies
    Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2017 alone, along with the Albertsons Companies Foundation, the company gave nearly $300 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.

    About Mirakl
    Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

    Media Contacts:
    Adrienne Newcomb/Greg Earl
    Ketner Group Communications (for Mirakl)
    miraklpr@ketnergroup.com
    512-794-8876

  • Fnac Darty will use Mirakl Catalog Manager to ensure product data consistency on its marketplace.

    Paris, June 6th, 2018 – Fnac Darty selected Mirakl’s newly-launched solution Mirakl Catalog Manager to improve product data quality on its marketplace.

    Fnac Darty is the largest online omnichannel retailer in France, thanks to its commercial websites and retail network of more than 500 stores in France and 700 around the world. Fnac was one of the first brands to launch its marketplace in 2009 with the purpose of offering its clients a larger selection of products. Since then, they have focused on continuous growth, so much so that there are currently more than 2,300 professional sellers on the marketplace. Since the buyout of Darty in 2016, the Fnac.com marketplace hosts a dedicated space for Darty’s products with a selection of 1,200 household appliances.

    The marketplace model is crucial for Fnac Darty with continuous optimisation a key strategy the brand wants to speed up the indexing of new products and improve its data quality. Integrating a strong platform will enable them to manage a very large number of products – several tens of millions per year. With high ambitions in the recruitment of new sellers, Fnac Darty decided to implement an integration system as simple as possible, answering the needs of all international sellers and suppliers and bringing more flexibility to the team.

    To face these challenges, Fnac Darty selected Mirakl Catalog Manager, specifically designed  to ease integration and the management of product data on marketplaces and other platforms managing multi-source and multi-provider content. Besides facilitating the technical integration, MCM will enable Fnac Darty to modulate its product range according to the quality of the data. Then, the blocking or automated removal of the offers that do not meet  the integrity standards required for all product data (in terms of quality or regulation), this will enable the brand to provide a better selection of products and a better customer experience. Fnac Darty will also have the opportunity to collaborate with its sellers to improve products information and control the adherence to high quality standards set by the sellers themselves. Mirakl Catalog Manager is, to this day, the only solution on the market that specifically answers the challenges of product data management on marketplaces.

    “We are thrilled to be working once again with the  FNAC.com team, who were pioneers in the adoption of the marketplace model and with whom we have built a strong relationship since their launch in 2009. We were delighted to follow the growing success of this marketplace, one of the best performing in France” says Philippe Corrot, co-founder and CEO of Mirakl. “There is no doubt about the growing importance of marketplaces in meeting consumer demand, we know that customers are less likely to buy if retailers don’t display clear, detailed and transparent product information. With Mirakl Catalog Manager, Fnac Darty will benefit from high quality and consistent data, supporting their ambitions to create and maintain an unparalleled buying experience for their customers.

    To learn more about Mirakl Catalog Manager, click here.

    About Fnac Darty

    Present in 11 countries, Fnac Darty is a European leader in distribution of cultural goods, leisure, technical products and appliances. The brand counts 26,000 associates and, end December 2017, 728 stores including 502 in France making it the 2nd ecommerce actor in terms of audience in France (almost 20 million cumulated unique visitors per month) with its two websites fnac.com and darty.com. As an iconic actor of omnichannel retail, Fnac Darty realized a turnover of €7,4Mds in 2017.