Precima is a global retail strategy and analytics company that provides data-driven solutions to retailers. By leveraging our deep analytics and machine learning, our cloud-based software solutions and extensive retail consulting expertise, we help retailers strategically allocate merchandising and marketing resources to deliver on the promise of customer-centricity.
Precima Total Store Optimization allows you to optimize merchandising and marketing decisions across the entire store for all categories simultaneously, the same way your customer’s shop the store, helping you reach your overall comprehensive sales and margin goals. With the shopper at the center of your strategy, we help you define and operationalize category roles by using advanced analytics to understand customer behavior and recommend a balanced set of actionable price, promotion, assortment and customer marketing recommendations across your category and customer portfolio.
- Total Store Assortment Optimization
- Total Store Price Optimization
- Total Store Promotion Evaluation
- Total Store Personalized marketing
- Total Store Supplier Collaboration