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SMARTRAC TECHNOLOGY GROUP

Fletcher,  NC 
United States
http://www.smartrac-group.com
  • Booth: 2065

Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands.


 Press Releases

  • Amsterdam (The Netherlands), January 10, 2019 – Smartrac today announced its Green Tag Program to the public. In addition to its existing commitment to minimize any possible ecological impact of its manufacturing processes, the RFID and IoT pacesetter has taken on an obligation to manufacture RFID products that live up to a true sustainability promise even under strict Life Cycle Assessment (LCA) scrutiny.

    With RFID inlays and tags being deployed in ever growing numbers in ever broader areas of application, eco-friendly manufacturing methods and choices of materials become more and more important. This also applies from a customer perspective, further prompting transponder manufacturers to introduce sustainable products, and Smartrac is already responding.

    Strict Green Tag criteria
    Smartrac sets an industry example and will therefore only award its products a Green Tag label if they verifiably meet the following criteria:

    ·       Plastic-free, hence recyclable or compostable paper must be used as the substrate.

    ·       Antenna materials must be free of heavy metals.

    ·       No chemical etching of aluminum antennas is applied. This will allow the complete recycling of aluminum residues and will result in significant carbon footprint reduction.

    ·       Printable antennas must be printed directly on recyclable or compostable cardboard with Graphene ink.

    In addition, a life cycle assessment study according to ISO14040/44 for every Green Tag product must be made available.

    Innovative manufacturing as the basis
    To be able to rapidly establish a comprehensive portfolio of demanding Green Tag RAIN RFID and NFC products at competitive prices, Smartrac is currently implementing various new and innovative manufacturing technologies in close cooperation with key technology partners.

    “It is and always has been our mission to be the RFID innovation leader. I am convinced that our Green Tag Program will fairly and squarely lead the RFID industry in terms of environmental sustainability. We are doing this because it is important for all of us and our planet, as well as being in accordance with the wishes of our global customer base, who will soon be able to receive real, sustainable Green Tag products,” says Christian Uhl, CEO at Smartrac.

    A pedigree of optimizing the ecological footprint

    Smartrac is committed to providing a production concept that guarantees economical manufacturing with minimal ecological impact. With this aim in view, ISO 14001 certification has been obtained by the company’s facilities in Fletcher, USA; Guangzhou, China; Kulim, Malaysia; and Reichshof-Wehnrath, Germany. The ISO 14000 family provides practical tools for companies and organizations seeking to identify and control their environmental impact.

     

    Smartrac offers products in accordance with the RoHS Directive (Restriction of Hazardous Substance use in electrical and electronic equipment) adopted by the European Parliament and Council. In addition, Smartrac products are halogen-free and meet these requirements according to IEC 61249-2-21 specifications.

     

    At the upcoming NRF 2019: Retail’s Big Show on 13-15 January 2019 in New York City, customers can enjoy an exclusive first sight of initial product samples from the company’s innovative Green Tag Program at the Smartrac booth #2065, Jacob K. Javits Convention Center.

     

     

     

    About Smartrac:

    Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT solutions portfolio Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit www.smartrac-group.com, follow Smartrac on Twitter or sign up for a quarterly newsletter.

     

    Media contact:

    Smartrac Technology Group

    Karin Fabri

    Head of Corporate Communications & Marketing

    Phone: +31 203 050 150

    Email: media.relations@smartrac-group.com

     

     

    Smart Cosmos is a registered trademark of Smartrac N.V.

  • Amsterdam (The Netherlands), January 10, 2019 – Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world, and is making inroads into product digitization relying on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac. Both partners will jointly present the initial outcome of their cooperation at NRF 2019: Retail’s Big Show in New York, January 13-15, 2019.

    Mammut Sports Group AG has repeatedly made clear that it considers NFC and product digitization as an essential innovation for the outdoor market. At the upcoming NRF 2019 tradeshow, the Swiss premium outdoor brand with roots going back to 1862 will present its first NFC-enabled products. Mammut is the first outdoor brand with NFC technology and one of the first sports brands with an experience concept underpinning this specific technology. The Swiss brand will also launch a dedicated smartphone app, Mammut Connect, which – when the smartphone is tapped on a product’s NFC touch point – delivers digital content and services to customers throughout the product’s lifetime, as well as supporting retail channels with in-depth product information to enhance the sales process. The app connects the offline with the online world and combines hardware with software in a unique product.

    All digitized items come with embedded Smartrac CircusTM Flex NFC tags. Equipped with the NXP NTAG 213 IC, these tags have been specifically designed to resist harsh environments and have passed a very strong acid test as an integral part of their value proposition and a requirement to fully support long shelf life.

    Enabling product digitization at point of manufacture
    To effectively digitize its products, Mammut uses Smartrac’s innovative Smart Cosmos Enablement System in its manufacturing sites. Based on industrial-grade touchscreen PCs with NFC and barcode/QR code readers, these stations can, within a few seconds, give a product a secure digital identity that is stored in the Smart Cosmos Cloud. Hence, brands like Mammut can assign and authorize unique, secure digital IDs to their physical products at remote manufacturing sites. In addition, Mammut uses Smart Cosmos to achieve higher manufacturing process transparency.

    “Customers are digital, mobile and social. They communicate with brands, actively contribute and give feedback with much more concrete demands than just a few years ago. This is why Mammut is building an ecosystem. With Mammut Connect – a broad portfolio of real customer added value – we are creating an innovative platform and underlining our ambition to become digital leader in the outdoor sector,” said Oliver Pabst, CEO Mammut Sports Group AG. “Therefore, we selected a partner with a leading role in product digitization – Smartrac.”

    Mammut fully leverages the retail transformation from point of sale to point of experience with services and after-sales offerings for a unique customer experience. It plans to implement NFC technology across a major part of its product portfolio in the years to come – a fact that is both an incentive and an obligation for Smartrac. “Mammut is a genuine premium brand that places premium demands on its partners and suppliers in general, and on its digitization partner in particular. We are very honored to be selected by Mammut and at the same time proud that we were able to meet their demands with our market-leading products and solutions expertise,” said Christian Uhl, CEO at Smartrac.

    Mammut will be showcasing its brand-new NFC-enabled products and the Mammut Connect app at Smartrac’s booth (#2065) at NRF 2019: Retail’s Big Show, January 13-15, 2019, at the Jacob K. Javits Convention Center in New York City.

    About Mammut:

    Founded in 1862, MAMMUT is a Swiss outdoor company that provides high-quality products and unique brand experiences for fans of mountain sports around the world. This leading international premium brand has stood for safety and pioneering innovation for more than 155 years. MAMMUT products combine functionality and performance with contemporary design. With its combination of hardware, shoes and clothing, MAMMUT is one of the most complete suppliers in the outdoor market. MAMMUT Sports Group AG operates in around 40 countries and employs more than 820 people. www.mammut.com  

    Media contact:

    Mammut Sports Group AG

    Tim Hegglin

    Head of Corporate Communications

    Email: pr@mammut.com

    About Smartrac:

    Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT solutions portfolio Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit www.smartrac-group.com, follow Smartrac on Twitter or sign up for a quarterly newsletter.

    Media contact:

    Smartrac Technology Group

    Karin Fabri

    Head of Corporate Communications & Marketing

    Phone: +31 203 050 150

    Email: media.relations@smartrac-group.com

    Smart Cosmos is a registered trademark of Smartrac N.V.

  • Amsterdam (The Netherlands), January 11, 2019 – At the upcoming NRF 2019: Retail’s Big Show, Smartrac's presentation will center on its Multi-Layer Brand Protection solutions and its expanded portfolio of innovative, retail-optimized inlays and tags, delivering on the company’s promise to help customers transform for the digital age.

    On the occasion of NRF’s annual event in New York, January 13-15, 2019, the RFID and IoT pacesetter’s booth (#2065) will provide visitors with the latest insights into the outcome of its software and solutions developments and strategic partnerships. Building on its expertise as a leading manufacturer of world-class RFID transponders, Smartrac’s Brand Protection solutions provide a suite of innovative and secure offerings to everyday supply chain and brand challenges whilst enabling a unified approach to reporting and analytics.

    Protecting brands with a blend of state-of-the-art technologies

    With multi-layer technologies, tamper evident products, traceless markers and Blockchain supported apps, Smartrac offers a broad range of customized solutions to fit the needs of virtually any brand. Initially launched in 2017, the company has now also complemented Proofs, its secure authentication solution, with an extensive range of undetectable materials, proprietary readers and cloud-based brand protection services.

    Proofs offers trust and confidence to today’s customers and consumers, using Smart Cosmos as the ‘operating solutions umbrella’ for digitized products. It combines fully-customizable RFID inlays and tags, a secure way to authenticate products, and an IoT platform for product data. Smartrac partner Temera is enabling the integration of item-tracking applications with a public Blockchain. Temera will also be present at the stand and showcase its latest offerings and contributions to Smart Cosmos Brand Protection solutions. In addition, Smartrac’s market partner and digital content specialist Blue Bite is demonstrating Smart Cosmos solutions it has developed for many leading brands. These solutions leverage Smartrac’s NFC technology and provide enhanced product value and improved customer experience.

    How products can become platforms

    At Smartrac’s booth, retailers and brand owners can learn in live demonstrations how existing products are turned into Digital Product Platforms by embedding RFID intelligence into them, and how data gathered from these products can be integrated into digital processes and analytics. Visitors will also see the benefits of these solutions, which create new digital experiences for customers and unmatched value for branded goods.

    How Swiss Outdoor Brand Mammut uses its products as platforms

    Mammut Sports Group AG considers NFC and product digitization as an essential innovation for the outdoor market. At NRF 2019, the Swiss premium outdoor brand with roots going back to 1862 is presenting its first NFC-enabled products and the corresponding smartphone app Mammut Connect at Smartrac’s booth #2065. When a smartphone is tapped on a product’s NFC touch point, the app delivers digital content and services to customers throughout the product’s lifetime, as well as supporting retail channels with in-depth product information to enhance the sales process. All NFC-enabled Mammut products come with embedded Smartrac CircusTM Flex NFC tags, equipped with an NXP NTAG 213 IC. These tags are specifically designed to resist harsh environments and have passed a very strong acid test as an integral part of their value proposition and a requirement to fully support long shelf life.

    Ready for retail: The all-new Eagle inlays and more UCODE® 8 based novelties

    Other focus areas of Smartrac’s NRF presentation this year are its new RAIN RFID Eagle inlays, plus its expanded UCODE® 8 based portfolio of retail-optimized inlays and tags that comprises the Belt, MiniWeb, Midas FlagTag® and now Eagle inlays. As of January 2019, Smartrac’s Eagle tags are the world’s smallest retail-oriented inlays that have passed ARC categories A, B, C, D, F, G, I, K, M, and Q. Available in dry and paper-tag delivery formats, Eagle inlays and tags have a compact size of 44 x 28 mm / 1.7 x 1.1 in, which allows easy conversion for end-application usage.

    UCODE 8 is the latest generation of NXP’s UCODE series and enables superior read distances and faster inventory counts for high volumes of items. The chip features an automatic adjustment function (SELF ADJUST) that optimizes the chip’s sensitivity to gain maximum performance in different environments. This optimization is performed at startup and is enabled in the default chip configuration as delivered by NXP. Furthermore, the chip has an integrated Brand Identifier function to prove product authenticity, and a memory safeguard system to protect business data.

    Besides these new products, visitors also can get an overview of Smartrac’s comprehensive retail-focused RAIN RFID and NFC product portfolio.

    Introducing the Green Tag Program
    On top of numerous hardware and software related developments, Smartrac will also announce details of its Green Tag Program. In addition to its existing commitment to minimize the ecological impact of its manufacturing processes, the RFID and IoT pacesetter will manufacture RFID products that live up to their sustainability promise even under strict Life Cycle Assessment (LCA) scrutiny. With that in mind, Smartrac’s Green Tags will meet strict criteria, such as the use of recyclable or compostable paper as the substrate and heavy metal free antennas.

    “A milestone for Smartrac and its customers”

    “This year’s NRF event marks yet another milestone for Smartrac and its customers as we are offering the first look at our comprehensive Multi-Layer Brand
    Protection Solutions and our Green Tag Program – developments that will most likely change the game for retail and the RFID industry. With the wealth of innovative products and solutions we are showcasing together with our market partners, we are effectively helping retailers and brand owners to transform for the digital age. Here at Retail’s Big Show, we are proving again that we actually have everything it takes to turn products into profitable platforms,” says Amir Mobayen, Chief Revenue Officer at Smartrac.

    For more details, please contact us or visit Smartrac @ NRF 2019: Retail’s Big Show, booth #2065, January 13-15, 2019, Jacob K. Javits Convention Center, New York City, USA.

    About Smartrac:

    Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT solutions portfolio Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit www.smartrac-group.com, follow Smartrac on Twitter or sign up for a quarterly newsletter.

    Media contact:

    Smartrac Technology Group

    Karin Fabri

    Head of Corporate Communications & Marketing

    Phone: +31 203 050 150

    Email: media.relations@smartrac-group.com

    Smart Cosmos is a registered trademark of Smartrac N.V.