What's inside the Gartner article?
"Spacee's Mixed Reality solution brings a product to life by using a 3D printed or injection-molded plastic product replica of the same shape and size, coupled with interactive projection and virtual touch technology, resulting in a simulated device. Spacee's technology works on practically any 2D or 3D surface, and the same framework can be applied to appliances, furniture, gaming tables or other infrastructures."
"Other benefits include the cost savings associated with inventory displays, display area shrinkage, product mounting hardware, display product replacement due to updates or obsolescence, and labor costs to set up and modify displays."
What are some of the challenges mentioned in the Gartner article?
"Customers will always prefer to look and touch the actual product they are investigating, especially if it is expensive and they want to ensure that "what they see is what they get."
Who is affected?
"CIOs and Store operators will reap the benefits of being able to reduce both in-store execution costs and the shrinkage of expensive products."
To read the full Gartner Case study, please follow the link provided: