DemandTec by Acoustic

Markdown Optimization is part of the Acoustic cloudbased,

omni-channel pricing solutions. It uses the science of

Customer Demand Management to help retailers design

optimal plans to set markdown timing and depth to

optimize profitability and achieve inventory on-hand

objectives for virtually every clearance item in-store and

online. Markdown Optimization supports markdown types

including seasonal, short product lifecycle, event and

holiday, category reset, cycle refresh and standard discount

markdowns. Our solution enables retailers to move from

insights to actions to results by delivering the right price at

the right time and place to customers.

Price Optimization is part of the

Acoustic cloud-based, omni-channel

pricing solutions. It enables retailers to

deliver optimized base or everyday

prices across store and online channels

to achieve sales, volume, profit and price

image objectives for regular, everyday

items. Price Optimization enables

retailers to quickly move insights to

actions to results by delivering the right

price at the right time and place.

Managing retail promotions can be a complex process

that involves both long-term planning cycles that can

extend twelve to eighteen months and short-term,

day-to-day activities such as evaluating competing

vendor offers for a given week. To be successful in

these processes, retailers need to collaborate

internally among management, category managers,

merchants and buyers, as well as externally with

vendors to build win-win promotion plans.

With Promotion Optimization, retailers can view forecasts and tactics to execute more effective and profitable promotion plans. It is part of the Acoustic cloud-based Promotion Management solution for managing the promotions process from collaborative promotion planning and deal management to in-flight and post-event analysis.

Retailers can move quickly from insights to actions to results with the right offer at the right time and place.

Promotions are one of the most complex

processes in retail. Retailers run hundreds

of promotions every week and want to

localize activities to increase relevancy.

But, how do you manage the sheer volume

of information about promoted items in

manual or rigid legacy systems?

Promotion Planning is a cloud-based flexible,

configurable, centralized planning environment for

merchants to plan and manage the details of their

promotional activities It is a foundational element for

forecasting with Promotion Optimization. Also, for retailers

using Deal Management, offers submitted by the vendor,

along with the associated details, automatically surface as

a promotion in Promotion Planning. This solution enables

retailers to move from actions to results with the right

promotion at the right time and place.

Improve the efficiency of the planning process

Acoustic® Promotion Planning and Execution enables merchants, buyers and marketing and ad planners to tie the repository of offers built in Acoustic Promotion Planning and Execution to different events, such as circulars, print media, in-store displays and signage. This approach greatly improves visibility and accountability, reduces costly errors and increases consistency across media channels. A powerful version- enabled environment for rapidly building promotions allows participants in the planning process to access, review, edit and approve promotions. These versioning capabilities simplify the process of creating multiple versions of promotions and events, as well as related display and signage, allowing you to target individual customer segments and support unique regional, demographic, or store format differences. Now you can provide dozens, or even hundreds, of targeted promotions with nearly the same level of effort and control as had been required for a single national promotion in the past. This improved efficiency means retailers can get ads out faster in order to beat the competition to market.