Promotions are one of the most complex
processes in retail. Retailers run hundreds
of promotions every week and want to
localize activities to increase relevancy.
But, how do you manage the sheer volume
of information about promoted items in
manual or rigid legacy systems?
Promotion Planning is a cloud-based flexible,
configurable, centralized planning environment for
merchants to plan and manage the details of their
promotional activities It is a foundational element for
forecasting with Promotion Optimization. Also, for retailers
using Deal Management, offers submitted by the vendor,
along with the associated details, automatically surface as
a promotion in Promotion Planning. This solution enables
retailers to move from actions to results with the right
promotion at the right time and place.