Converge Retail (June20)

Hayward,  CA 
United States
http://Convergeretail.com
  • Booth: 3373

Converge Retail is the technology arm of retail powerhouse OnQ, a company that for 15 years has been designing custom retail merchandising solutions for the world’s largest brands and retailers. The Converge platform infuses interactivity into traditional retail settings with an array of highly customizable technologies that educate customers and staff about even the most complex product categories. This leads to better-educated purchasing decisions - increasing retailer revenue while reducing returns. The Converge Display Intelligence™ analytics platform captures rich, actionable data about the customer journey that helps brands and retailers further refine how they merchandise in-store. OnQ and Converge are headquartered in Hayward, CA with production facilities in Akron, OH. For more information, visit www.onqsolutions.com and www.convergeretail.com.


 Press Releases

  • FOR MORE INFORMATION:

    John Snedigar, Faultline Communications

    john@faultlinecomms.com

    408-705-7518

    Converge Retail, the company that brings the richness of online shopping to the in-store shopping experience, will take the wraps off two new solutions for jewelry retailers at NRF 2020 (January 12-14, Javits Convention Center in New York City, booth #3373). Until now, the Converge kinetic retail display platform has largely been a rail-based retail display whereby laterally sliding tablets present information about products in close proximity to the tablets. The two new solutions making their debut at NRF – Converge Virtual Try On and Converge Smart Tray – are tech-forward merchandising solutions targeted squarely at the jewelry retail sector.

    “The Converge platform is most useful in retail settings where customers require in-depth product information to make educated purchasing decisions. This holds especially true when it comes to people shopping for jewelry,” said Jason Seed, COO of Converge Retail. “We saw an opportunity to introduce a tech-forward approach to jewelry retailers with specialized solutions that enable them to deliver a better shopping experience, and sell more efficiently as a result.”

    Converge Virtual Try On

    Converge Virtual Try On – powered by Watch This Space – is a sleek, free-standing kiosk that uses mixed reality to enable customers to virtually try on jewelry items such as bracelets, rings and wrist watches. As customers approach the kiosk, a message on the integrated touch-interactive display prompts them to complete a quick 3D scan of their hand by slowly rotating their hand above the kiosk’s embedded 3D scanner. Once the scan is complete, a life-size replication of the customer’s hand appears on the screen, and the customer can then “try on” various pieces of jewelry by simply selecting from a list of available products on the kiosk’s touchscreen. And while the ability to digitally layer a piece of apparel onto a customer image is not new, what distinguishes Converge Virtual Try On is its ability to render full-motion video in response to the customer’s own movements. By hovering and moving one’s hand above the 3D scanner, the digital representation perfectly replicates those movements on-screen, making it possible for the customer to see how a particular piece will look on their hand, from virtually any angle.

    Converge Smart Tray

    Converge Smart Tray is a portable jewelry display that uses RFID technology to present detailed information about products as they are placed on the tray. RFID tags are discreetly attached to each piece of jewelry, similar to conventional price tags used by most jewelers. Once a piece is placed on the Smart Tray, detailed product information is displayed on a nearby screen. Some retailers may choose to display the product information on an iPad, while others may opt to display information on a larger fixed display behind the counter. Converge Smart Tray is battery-powered and fully wireless, making for easy deployment in virtually any retail setting.

    In addition to streamlining the shopping experience for consumers, Converge Smart Tray enables retailers to keep tighter control of their inventory. For example, the Smart Tray and its companion RFID-enabled inventory-management solution helped one of the world’s largest jewelry companies - Hong Kong-based Chow Tai Fook - to reduce inventory shrinkage to near-zero. Closing the inventory-loss gap at retail has historically been problematic for the jewelry sector, and Converge Smart Tray empowers retailers to curb those losses and improve profitability.

      

    Schedule a Demo at NRF 2020

    Converge Retail’s booth at NRF (#3373) will feature several demo stations for attendees to experience for themselves how the Converge platform is changing the face of retail. Journalists attending NRF are encouraged to contact john@faultlinecomms.com to secure a private demo at the show.

    About Converge Retail

    Converge Retail is reinventing the in-store shopping experience with its newest technology platform, Converge. Converge is a digital retail display that elevates the tactile gratification of in-store shopping by adding a content-rich online experience. Customers have access to online in-aisle content, specially curated for an in-store experience, keeping them in the retailer’s ecosystem from discovery to purchase, and provides new and powerful insights on customer in-store buying behavior for retailers and brands. For more information visit convergeretail.com.

  • FOR MORE INFORMATION:

    John Snedigar, Faultline Communications

    john@faultlinecomms.com

    408-705-7518

    Converge Retail, the company that brings the richness of online shopping to the in-store shopping experience, will unveil its latest kinetic retail display platform at NRF 2020 (January 12-14, Javits Convention Center in New York City, booth #3373). The Converge platform – which is already helping some of the world’s biggest brands and retailers engage customers in-store with its interactive, tablet-based retail display system – is now incorporating the latest RFID technology to bring even greater display flexibility to the Converge platform.

    Earlier iterations of the Converge platform relied on camera-based recognition for the tablet to accurately display information about the products on display. While this technique was highly accurate, several key factors precipitated the decision to expand beyond this camera-based architecture. Moving to an RFID-based system brings significant improvements to the Converge platform, including:

    • Elimination of QR Codes: Using RFID eliminates the need for visual QR codes, as the tablet’s camera no longer relies on QR codes to determine its location relative to products on display. This is a visual improvement compared to past Converge iterations, and results in a cleaner design.
    • Latency Reduction: Bypassing the camera/code handshake with RFID technology results in a much smoother shopping experience, with relevant product information displaying instantaneously.
    • Improved Accuracy: Using RFID technology enables the tablet to recognize precisely where it is at any given moment, ensuring proper product information is displayed immediately, and further improving the shopper analytics data Converge provides its retailer and brand partners.

    The Converge Platform

    The Converge platform features laterally-sliding, interactive tablets that move with the customers through their shopping journey and automatically serve up rich content with product education, specs, tutorials and reviews that allow for a more informed purchase decision. This ability to deeply research and compare products available both in-store and online keeps customers in the retailer’s ecosystem, whether the customer purchases a product off the shelf or makes an in-aisle purchase from the retailer’s online inventory.

    Converge is highly customizable and capable of displaying a wide variety of products, which is particularly relevant to product categories that benefit from richer education or that have higher price points, such as consumer tech, household goods and luxury categories. In addition, Converge can also be very effective in selling items with configuration and customization options, such as furniture, automobiles and other large-scale items. The platform’s small footprint makes it possible for independent retail stores, pop-up shops and other small-scale retail operations to maximize their limited space and create virtual showrooms to sell products of virtually any size.

    Expanding the Converge Ecosystem Beyond the Rail

    The Converge system - which until now has largely been a rail-based retail display whereby laterally sliding tablets display information about products in close proximity to the tablets - is also expanding into new use cases. At NRF, Converge will demonstrate two of its latest innovations, Converge Virtual Try On and Converge Smart Tray. Converge Virtual Try On is an interactive kiosk that uses mixed reality to enable customers to virtually try on jewelry items such as bracelets, rings and wrist watches. Converge Smart Tray is a portable, fully wireless retail display system that uses RFID technology to present detailed information about products as they are placed on the tray. These tech-forward merchandising solutions are perfectly suited for the jewelry retail sector, with opportunities to expand into adjacent retail segments.

    Schedule a Demo at NRF 2020

    Converge Retail’s booth at NRF (#3373) will feature several demo stations for attendees to experience for themselves how the Converge platform is changing the face of retail. Journalists attending NRF are encouraged to contact john@faultlinecomms.com to secure a private demo at the show.

    About Converge Retail

    Converge Retail is reinventing the in-store shopping experience with its newest technology platform, Converge. Converge is a digital retail display that elevates the tactile gratification of in-store shopping by adding a content-rich online experience. Customers have access to online in-aisle content, specially curated for an in-store experience, keeping them in the retailer’s ecosystem from discovery to purchase, and provides new and powerful insights on customer in-store buying behavior for retailers and brands. For more information visit convergeretail.com.