Cloud4Wi makes it simple for retailers to collect, analyze and act on in-store customer insights, leveraging WiFi. Retailers can easily succeed in crafting perfectly-tailored experiences that match customer expectations and drive results.
Get to Know Customers
With Cloud4Wi, retailers can easily collect customer data in compliance with global privacy regulations, during the WiFi onboarding, and gain insights they never would have had before. The information gathered will include both traditional demographics — such as name, email, phone number, age, and gender — as well as unique shopping behaviors specific to your brand and storefront. Retailers can use Cloud4Wi to enrich existing customer profiles with in-store behavioral characteristics by leveraging unique customer identifiers — such as email, phone number or loyalty card number. All those insights can then be fed into the brand’s mission-critical systems for a 360-degree view of customers from which to derive real business intelligence.
Effectively Engage Customers
With Cloud4Wi, retailers can engage customers based on their in-store behavior and brand interactions with tailored digital campaigns. For example, retailers can provide loyal customers with instant gratification through regional or seasonal offers, incentivize repeat business with deals across multiple stores, and drive customer loyalty with tailored rewards programs. They can also create an effective email campaign to reactivate lapsed customers with special promotions to buy again. They can even reach out to those who are walking right past their store with targeted deals to drive them back for a purchase.
Attract New Customers
With Cloud4Wi, a retailer can launch look-alike campaigns based on the customers who actually visited their stores and be in front of people who are likely interested in their offerings. This way, retailers can scale their marketing efforts and increase their reach in an efficient and cost-effective way.
Collect Customer Feedback
With Cloud4Wi, retailers can trigger relevant surveys throughout the entire buying journey. Retailers can promote each survey using different methods — email, text message, push notification, or even during the WiFi onboarding. This enables retailers to easily get customer preferences and opinions.