Advalo’s predictive Marketing Platform leverages artificial intelligence to detect intent-rich moments throughout the consumer journey. Advalo enables marketers to develop an individualized relationship with each customer, targeting key moments. Moving away from pollutant and intrusive mass marketing, on average retailers generate 3-4% more revenue in less than 12 months. Combining its omnichannel platform with Retail and Data expertise, Advalo helps retailers to identify and run highly personalized revenue-generating campaigns.
3 essential elements of Advalo's expertise
Exploitation of all available data
Our individualized marketing platform lets the marketer regain control of all available data.
It can collect, store and reconcile data from various sources: Cold data generated primarily from CRM comprises nominative and transactional data relating to the company's customers. Hot data based mostly on web browsing analysis.These behavioral data make it possible to accurately determine intention and palatability of each user with respect to a product or a service offered on a commercial website. One of the principal strengths of the Advalo platform is reconciling these two data sources to have a 360 ° view of each customer or prospect With the Advalo Platform, brands are able to analyse customer navigation and send messages which take into account real time purchase intention along with characteristics of the individual and their transaction history.
Multitude of Predictive Models Available
Our Data Scientists design, develop and enrich models combining data mining, machine learning and artificial intelligence. Our dual expertise in data science and marketing allows us to innovate while continuously remaining aligned with key CRM & Digital objectives of brands and offer them knowledge of their customers with the highest level of granularity.
Enabling messages on all possible channels
The true value of data lies in relevant activations in the right places. By logging naturally to your entire ecosystem of partners and marketing providers, the
omni-channel platform allows the implementation of individualized activation campaigns on all points of contact that mark the consumer's shopping journey.(email, search, social networks, display, on site tool customizations ...).
Our clients testify:
“In just a few months Advalo’s platform allowed us to initiate a very substantial additional turnover and proved that we will have highly performing campaigns. Most importantly, their unique process has been profitable since it’s initiation! Advalo’s teams are very responsive and they gradually accommodated us in the construction of an individualized and seamless customer experience on all points of contact. While omnichannel is at the heart of our digital strategy, Advalo allows us to better understand the buying experience of our customers between the web and the store and act in a sustainable manner to generate traffic”
Laurent Bacquaert, CRM Manager at Grain de Malice
“Finally figuring out the impact of the web on store sales was a major issue for management”
Audrey Raimond, CRM Communication Manager BUT