Funds will expand company’s capability to deliver custom-made transactional messages that reduce customer churn for brand-driven retailers
ORLANDO, FL, December XX, 2019. flexEngage, the leader in point of sale marketing services, announced today that it closed a $6 million Series A round. Bullpen Capital led the round with Florida Funders, PJC, Synchrony Financial, Y Combinator, Struck Capital, AltaIR, Angel Round Table, and Eric Schneider as participants.
Point of sale solutions were not built to be marketing vehicles. Hence, retailers struggle to find a simple way to compelling marketing content during a consumer’s moment-after-purchase. By amassing the largest pool of point of sale data in the world, flexEngage solves the problem through the creation of its turn-key point of sale marketing services. The company delivers custom-made transactional messages, which reduce customer churn for brand-driven retailers. Through flexEngage, retailers can trigger the next purchase and turn their point of sale system into a marketing machine.
flexEngage plans to use the investment to further scale its sales and marketing capabilities in tandem with maximizing its data through continued efforts to attract top engineering talent. In addition to their investment, flexEngage has also announced that BullPen Capital will be joining their board as observers.
“Bullpen is very excited to make its first investment in the state of Florida, backing Orlando’s flexEngage,” said Paul Martino, General Partner at Bullpen Capital. “We love how the flexEngage team works tirelessly to enable their customers to better engage with consumers. The teams’ focus on enabling merchants to establish meaningful, lasting relationships with those that walk into their stores is changing the game for the brick-and-mortar world.”
“We are beyond ecstatic to have raised this Series A,” said Tomas Diaz, Co-Founder and CEO of flexEngage. “flexEngage is a leader in the retail industry, powering over $40 billion in transactions, and the additional capital affords us the opportunity to continue innovating in ways that help retailers better serve their customers. Likewise, I am delighted to have Paul Martino lead this round. Paul’s wealth of experience will help our company achieve new heights.”
"This raise is especially exciting as we aim to make significant advancements in our product capabilities,” said Jay Patel, Co-Founder, CTO and COO of flexEngage. “Specifically, by investing in AI, flexEngage will become the leading point of sale marketing arm for truly personalized consumer communications.”
Y Combinator graduate in Winter 2016
$10M in fundraising to date
Used by 35+ major retail brands at nearly 20,000 stores
354M receipts issued, totaling over $42B in sales
flexEngage helps brands like Under Armour, GNC, Aldo, and Oakley transform basic, clunky transactional messages into sleek delivery channels that grab customer attention. Through direct POS integrations, flexEngage captures real-time transactional data to instantaneously create customer-centric communications. Browse customer stories and learn more about their point of sale marketing service at http://www.flexEngage.com
Megan Harding, Marketing Coordinator