Identification y Sensorization (Visual Counter)

  • Booth: 1747

We design, manufacture and market our own technological solutions for a flow of people analysis

Visual Counter is a Engineering Company with more than 15 years in the IT sector.

Our speciality is the design, manufacture and marketing of flow analysis solutions for people / passengers in sectors as diverse as retail, banking, public transport, airports, museums, etc.

At present, the installed solutions fleet exceeds 40,000 units in more than 80 countries.

  1. Maximum precision counting visitors at access points in commercial areas.
  2. Influx data and business data (sales or staff) crossing, obtaining essential business ratios or indicators.
  3. Staff detection and counting, being able to differentiate them automatically from clients.
  4. Client visit analysis in different department areas based on smartphone detection and tracking with activated Wi-Fi communication.
  5. Activity maps and heat maps determination inside the commercial area.
  6. Most common client trajectories analysis.
  7. Average time spent at commercial areas and in each department.
  8. Client´s fidelity level analysis: new, daily, weekly, monthly, occasionally.
  9. ETC ....


 Press Releases

    1. Maximum precision counting visitors at access points in commercial areas, thanks to state-of-the-art technology such as ‘Time of flight’ included in the 3D sensors, being able to categorize adults and children based on height.
    2. Influx data and business data (sales or staff) crossing, obtaining essential business ratios or indicators.
    3. Staff detection and counting, being able to differentiate them automatically from clients, enabling the possibility to measure their efficiency based on their presence in sensitive business zones.
    4. Client visit analysis in different department areas based on smartphone detection and tracking with activated Wi-Fi communication.
    5. Activity maps and heat maps determination inside the commercial area.
    6. Most common client trajectories analysis.
    7. Average time spent at commercial areas and in each department.
    8. Presence and fitting room occupation sensors, with exterior screens to inform clients.
    9. Client´s fidelity level analysis: new, daily, weekly, monthly, occasionally.
    10. Analytics of people who walk past the window display and those who show interest.
    11. Shop´s attraction level analytics in its commercial environment (Conversion between potential customers and actual customers in the shop).
    12. Client cross visit analysis between different shops.
    13. Real time monitorization and client presence analysis at checkout waiting queues, with the aim of reducing the maximum waiting time.
    14. Real time optimization of opened checkout counters.
    15. Client demographic profile solutions: sex, age and mood.
    16. Commercial activity analysis at rented stores or of special interest.
    17. Publicity channels (digital signage) adapted to client´s profiles and their interest level in the content.
    18. Weather influence in business indicators.
    19. Different business indicators forecast and their evolution.

 Products

  • VC.VISION.5D
    Solution for customer flow analysis in commercial areas. The most accurate (99%) and reliable people counting solution on the market...

  • LATEST GENERATION ToF (TIME-OF-FLIGHT) TECHNOLOGY
    Innovative `Time of Flight´ technology that creates a high-resolution and accurate 3-D image (with no GDPR impact) based on infrared rays reflected from the surroundings
    MAXIMUM ACCURACY WITH ARTIFICIAL VISION ALGORITHMS
    Processing algorithms based on neural networks and fuzzy logic that make it the most accurate people counting system on the market (>99%)
    CUSTOMER SEGMENTATION AND BEHAVIOUR
    Option for customer path tracking, object identification and customer segmentation by height and behaviour
    SMARTPHONE DETECTION AND TRACKING
    Integrated module for detection and tracking of smartphones
    WAITING IN QUEUE MANAGEMENT
    Monitoring of people in queues and their waiting time
    IP / IoT / M2M CLOUD-NATIVE COMMUNICATIONS
    IP communications (Ethernet PoE, WiFi) and IoT/M2M native modules (LTE-M 4G / NB-IoT 4G / 5G)
    STAFF IDENTIFICATION
    Variety of integrated technologies for the 'identification and exclusion of employees':RFID, Bluetooth, IR, Mobile app, NFC
    EASY DATA INTEGRATION
    Flexible data integration (API, text csv, xml, JSON, web services)
    INTERNAL STORAGE OF HISTORIC DATA
    Historic data storage up to a maximum of 400 days
    REMOTE AND CENTRALISED CLOUD MANAGEMENT
    Remote cloud management and analytics of an unlimited network of devices

    COMMERCIAL AREA BEHAVIOURAL ANALYTICS

    PEOPLE COUNTING AND CUSTOMER PATHS

    • Daily/weekly/monthly traffic paths
    • Usual customer paths
    • Occupation of the commercial area
    • Counting of people passing and interested in the window display

    DETECTION AND TRACKING OF SMARTPHONES

    • Rate of attraction into the shop's commercial environment
    • Visits and usual paths in department areas
    • Dwell time in the shop and its different departments
    • Returning customer rate / loyalty
    • Maps of activity and movement in the commercial area

    WAITING IN QUEUE MANAGEMENT

    • Identification of the number of people waiting in queues
    • Estimation of the average waiting time in queues

    IDENTIFICATION OF EMPLOYEES

    • Identification or exclusion of employees
    • Different integrated technologies:RFID, Bluetooth, IR, Mobile app, NFC

    IOT - CLOUD SERVICES

    • Cloud IoT architecture and platform with possibility
  • VC.TRACKER
    The VISUALCOUNTER.TRACKER solution allows the anonymous detection and passive tracking of people through their smartphone WIFI or bluetooth communications active...

  • ANALYSIS OF CUSTOMER FLOW IN COMMERCIAL AREAS
    Permits the analysis of people flow within the commercial area without connecting their mobile device to any network, and it is imperceptible to the customer
    HOW DOES IT WORK
    E'Each smartphone sends "Hello" to WiFi/Bluetooth networks, while remaining anonymous and being unambiguously identified by its 'MAC' address, which is is public but not linked to any other personal data, so it is exempt from the personal data protection (GDPR) register
    GROWING NUMBER OF TRACKABLE CUSTOMERS
    The number of mobile devices with a Bluetooth or WiFi communications interface is growing exponentially by the day, which is dramatically increasing the amount of data for the potential analysis
    MODELS ADAPTABLE TO THE BUSINESS ENVIRONMENT
    a. VC.Tracker-Micro: Coverage approximately 200 m2
    b. VC.Tracker-Extended: Coverage approximately 2000 m2
    FREE USE BANDS
    Bluetooth and WiFi technologies use bands of the free use spectrum, which do not need a licence, permission or registration
    EASY DATA INTEGRATION
    Flexible data integration with all the customer data processing profiles (csv, xml, web services)
    CENTRALISED MANAGEMENT
    Unlimited number of devices managed from a single centralised server in the cloud or corporate server on the Intranet, through the statistical management web application VC.Dashboard

    BEHAVIOURAL ANALYSIS OF CUSTOMERS IN COMMERCIAL AREAS