Retailers, grocers, CPG brands, convenience stores, and restaurants use the MarketDial platform to design and analyze accurate in-store tests. MarketDial's methodology makes it easy to analyze the ROI of different initiatives across marketing, operations, pricing and promotions, loyalty and merchandise, and more. Using MarketDial, companies are able to test and learn from their in-store initiatives, saving them from costly mistakes and saving the company money. Companies are then able to focus on tests shown to be profitable through accurate data and statistics. MarketDial makes in-store testing affordable, simple, and effective.