• Booth: 3237

Nokia creates the technology to connect the world, powered by the research and innovation of Nokia Bell Labs. With the advent of #5G, the retail industry’s performance expectations grow, opening the doors for more demanding applications requiring massive broadband capacity and ultra-low latency. Enterprise 5G-ready Private Wireless Networks and In-Building Wireless solutions are becoming an effective way to provide coverage and capacity in the public retail space, individual store locations and warehouses.  Nokia has been a vendor of choice for business connectivity for many years and has an award-winning portfolio of solutions to serve all use cases. 

 Press Releases

  • Our retail solutions help you use digital technologies to meet the demand for personalized shopping experiences — across every channel.

    Today’s digital-savvy shoppers have clear expectations: fast, convenient and customized. To deliver on these expectations, you need technologies that enable you to understand how your customers shop and adapt to satisfy their unique needs.

    Our solutions help you reduce operational complexity so you can focus on optimizing the shopping experience across every channel. Use them to seize new digital opportunities, unify your online and in-store presence, and create a retail experience that wows your customers.

    By deploying our retail solutions, you can:

    • Compete directly with online retailers
    • Add a digital layer to the in-store experience
    • Make personalized offers through mobile devices
    • Consolidate online and in-store inventory
    • Optimize retail store layouts and workflows
    • Increase reliability, visibility and security


  • https://www.nokia.com/networks/solutions/private-wan-for-large-enterprises/

    Nokia private WAN solutions let you harness the power of digital transformation by moving to cloud-based IT models and embracing digital tools such as social, mobility, analytics, and the internet of things (IoT).

    Use our scalable, reliable and secure IP/optical networking solutions to connect your large sites and data centers in a private/hybrid cloud using Ethernet, dark fiber, or wavelengths instead of inflexible WAN services.

    Connect your small branch sites to your private/hybrid cloud efficiently and cost-effectively with our agile, flexible and virtualized SD-WAN solutions using any mix of fixed or mobile broadband service instead of costly leased lines.

    With integrated network and service management that leverages carrier SDN technology, you can increase efficiency and reduce OPEX by managing multiple network layers and end-to-end applications and services.


    The Nokia private WAN solution provides key features and capabilities to enable digital transformation and the move to cloud IT with confidence:

    • Scalable, flexible, reliable bandwidth, with the ability to scale bandwidth up or down across multiple network domains, depending on individual application requirements.
    • Agile, dynamic provisioning and orchestration of network resources across multiple enterprise sites ― and potentially across multiple clouds and cloud providers.

    • Traffic engineering for different enterprise applications, services and data to ensures the right priority and QoS, as well as resiliency and failover mechanisms in the event of link or network failure.
    • Advanced network services to enable convergence of new IP-based data intensive enterprise applications that require flexible bandwidth, in addition to legacy TDM-based applications, on a common IP infrastructure.

    • Application-aware networking that adjusts bandwidth and QoS automatically to application type and new cloud usage patterns with no compromise on application scale or performance.
    • Defense-in-depth security framework enabled by a multi-layer security approach to ensure the confidentiality, integrity and availability of sensitive business data flowing across the network between different enterprise sites and cloud types.

    • Service level agreement (SLA) monitoring that cover enterprise application requirements, such as availability and QoS, as well as normal network metrics, such as uptime and latency.
    • Real-time analytics and reporting of network, service, and application performance easily and quickly, in depth and in real time, so that resources can be adjusted automatically to changing user demands.
  • https://www.nokia.com/blog/retailers-and-shoppers-rejoice-5g-connects-you-never/

    At a recent Business After Hours event in Dallas, where Verizon and Nokia showcased 5G to enterprise customers, I had many discussions about how businesses need to stay on top of 5G. While this applies to all businesses, I believe it is the retailers who are likely to be among the most enriched by the wealth of innovation that 5G will unleash. Let me explain.

    When was the last time you purchased something? Was it an expensive ‘one off’ type item? Something more mundane like groceries or a special treat for yourself?

    The retail industry is quite complex, not only at the consumer side but also in how the goods are produced and distributed.

    There are different categories of the products we buy.  Convenience products are everyday items such as groceries, cleaning products, newspapers and magazines. Then you have ‘shopping’ products like clothing, luggage, housewares, household appliances, hairdressing, ‘Specialty’ products are jewelry, sporting goods, camping equipment, bikes and cars and then finally ‘unsought’ products like warranties, some types of exercise equipment, concerts and events.

    Each of these categories could have some different form of production, distribution, promotion, and purchase method. In each of areas, technology has made many positive changes across the retail industry and spurred new business models, so what can we expect with the advent of 5G?

    Supply chain and production

    Making the supply chain faster, more predictable, and cheaper is key to offering consumers a differentiated service.

    Massive machine type communication provides asset tracking of raw materials, partial and completed goods down to millimeter level precision using highly accurate indoor positioning to optimize inventory against production volumes.

    5G ultra-reliability with edge computing enables smart factories where only the floors and walls are fixed. Robotic systems work alongside humans on repetitive and mundane tasks.  People and robots will have the ability to be moved into different locations on the production line and re-tasked to accommodate varying demands in terms of product types and volume.

    Using augmented reality for operational and maintenance personnel provides instant updates on the operating condition of all systems as they walk through the factory.  Virtual and augmented reality devices will deliver the ability to provide guidance on repairs to minimize downtime.

    Distribution and logistics

    Using ultra-low-latency and high reliability 5G networks will enable truck platooning and potentially semi and fully autonomous vehicles.  This advanced wireless communication with road infrastructure could reduce delivery times for raw materials, improve last mile delivery options, and use ground and aerial based vehicles to reach consumers 24/7.

    Purchase and post-sales care

    Enhanced bandwidth and low latency provide more opportunity to deliver interactive and immersive advertising.  By moving from a 2D to 3D experiences, customers can ‘try on’ clothes in virtual dressing rooms using volumetric video. In-store experiences using augmented reality to enhance the physical store experience provides more detail on products.

    Higher-end specialty products and large electrical appliances can be connected to the cloud creating a ‘digital twin’ allowing customer service agents to see and resolve specific usage issues and assist customers in using the product.

    With the advent of ‘haptic’ technologies relying on ultra-low latency, consumers will be able to touch and feel products using AR/VR, reducing the need to visit physical stores and shortening the purchase cycle.

    5G will provide massive opportunity in terms of new business models, in how we produce, distribute and sell goods and services to consumers. Maybe the phrase ‘shop until your drop’ could become a thing of the past as the retail industry continues its digital transformation, delivering the extraordinary with 5G.

    Nokia already has a range of 5G proof points. We have 42 commercial 5G contracts with mobile operators  over 100 5G engagements. See our 5G solutions in action.

    We also have business planning tools that can help you identify the costs and revenue upside of 5G. Whatever your plans for 5G, don’t wait. It’s closer than you think, and the opportunity is there for the taking.

    Share your thoughts on this topic by joining the Twitter discussion with @nokianetworks or @nokia using #5G #AI #industry40 #VR #spectrum #retail

  • https://www.nokia.com/networks/use-cases/networks-for-unified-retail-commerce/

    Transition your network and IT infrastructure to support multichannel digital capabilities that unify retail commerce and customer touchpoints. Our solutions let you build an agile and secure network that supports all locations, handles massive volumes of data, increases efficiency, and provides a better customer experience while lowering your operating costs.

    Challenge: Today’s consumers expect a unified digital service experience

    Highly connected, digital-savvy consumers expect real-time satisfaction when they interact with retailers based on:

    • A unified experience for all interactions
    • Anytime, anywhere, and anything on-demand access
    • Personalized service that is fast and easy
    • Excellent customer service
    • Brand encounters that fit their lifestyle

    But traditional technology infrastructures make it tough to address these demands.

    Solution: A private network and hybrid cloud architecture for unified commerce

    A flexible, private-hybrid cloud architecture can support business and digital requirements. It makes it easy to deploy and manage new services and digital functionality that enhance the online and in-store experience, including:

    • Digital merchandising
    • Voice-enabled applications
    • Video analytics
    • Augmented reality
    • Shopping behavior analytics
    • Mobile point of sale (POS)
    • Mobile wallet
    • Biometric authentication
    • Cross-channel fulfillment
    Choose hybrid cloud

    57 percent of large enterprises are currently running a hybrid cloud architecture

    Prioritize cloud

    80% of enterprise organizations follow a cloud-first strategy, prioritizing cloud applications

    Invest in cloud

    80% of IT budgets, from those with a cloud-first strategy, will be invested in cloud by 2018

    Transform your network infrastructure

    Unified retail commerce requires an aware and adaptive technology infrastructure that senses, directs, and changes as needed. Innovative cloud and networking technologies make it easier to transform your business to a unified commerce model.

    Nokia can help you transform your IT infrastructure to support multichannel digital capabilities that unify retail commerce. With our network and cloud solutions, you can build a robust network foundation that will increase your operational efficiency and lower your costs.

    We can help you create a private wide area network (WAN) that enables the delivery of highly connected, digitally enhanced, unified commerce. Our private WAN solutions support secure private cloud infrastructure that helps you:

    • Execute processes and use resources more efficiently
    • Operate in a more agile and responsive way
    • Improve visibility, control, and security across all parts of your business
    • Scale your network dynamically
    • Provide innovative products and services to customers across multiple channels
    • Satisfy and retain more customers

    With a Nokia private WAN infrastructure, you get:

    • Flexible and reliable bandwidth to support increasing volumes of customer data
    • Agile and dynamic provisioning to deliver services where and when needed
    • Flexible SLAs to meet customer service and application metrics
    • Multi-layer security to protect confidentiality of consumer data
    • Traffic engineering to ensure resiliency for specific customer applications
    • Advanced network services to enable convergence of legacy and new services
    • Application-aware networking to prioritize different applications and services
    • Real-time analytics and reporting to understand how the network is performing


    Our optical networkingIP/MPLS connectivity, and software-defined networking (SDN) solutions provide the foundation for a network-connected private–hybrid cloud infrastructure that speeds processes, balances resources and demand, and eliminates waste. With a state-of-the-art network underpinning your infrastructure, you can use a wide range of applications, such as IoT or cloud-based communications, to enhance customer applications and experience.

    To learn more about private WAN deployment models, read our white paper "Building a private network for digital transformation and enterprise cloud."

  • https://www.nokia.com/blog/do-these-5-things-elevate-your-brand-and-prepare-5g/

    It is commonly said that customer expectations—against which they will judge their experience with your brand—have never been higher. We often hear the phrase “an Amazon-like experience,” which is frequently understood to mean easy to use, broad and deep selection, intuitive and tailored recommendations, no hassle returns, and fast delivery.  Interestingly, Amazon recently fell to number 2 for online shopper customer satisfaction in the February 2019 American Customer Satisfaction Index Retail and Consumer Shipping Report.  Costco received top marks in both the Internet Retail and Department and Discount Stores categories. They were noted as a value leader among online retailers with quality products at low prices also helping to keep competitor pricing in check.  In addition, Costco has a 100% satisfaction guarantee and abundant services for home, travel, and more. 

    You may not compare your brand with the likes of Amazon or Costco, but your customers certainly do when thinking about the quality of experience your brand serves up. In Salesforce’s 2019 State of the Connected Customer report, 69% of consumers and 82% of business buyers said, “one extraordinary experience raises their expectations of other companies.”  A combined 84% of these consumer and business customers said, “the experience a company provides is as important as its products and services.” 

    Competing on experience is even more important with the disruption 5G brings: new business models, new markets, such as IoT, and new ecosystems all create a dynamic pull for new services.  5G also provides the disruption necessary to elevate your brand as an experience leader.  What can you do to make sure your brand compares favourably against the best-in-class across industries and across all facets of experience? That is a tough challenge!  At Nokia, we see the following experience criteria your customers are demanding, presuming you have the catalogue of services they are wanting in the first place: 

    • On-Demand: the experience must be available anywhere, regardless of access or device. It must be consistent and allow seamless switching of channels and devices without needing to restart.
    • Personal and customizable: make offers that are meaningful to the customer.  Give them the ability to “do-it-yourself” personalize to make any service truly theirs. For enterprise, this means enabling IT organizations to adjust services to meet internal standards.
    • Pay for value received: the customer cares about outcomes, not the volume of data consumed, or one size fits all bundles. Enterprise customers are likely to have contracted SLAs and KPIs that articulate the outcomes expected.
    • Make it simple: the customer just wants to enjoy a great experience; do as much as you can on their behalf.
    • Innovate: delight them with an evolving bundle of services with growing value, including partner offerings. Whether you’re selling to consumers or enterprise, this is key to subscription renewal and upsell.
    • Care for them: the experience should just work, but when it doesn’t, make it easy to get help that fixes things quickly, the first time. For enterprise customers, proactively maintain SLAs.   

    Singtel seamlessly combined online and offline touch points to provide a highly personalized omni-channel shopping experience. Their stores feature interactive touchscreens, 24/7 self-serve kiosks for SIM card replacements, live bots that provide immediate assistance, an app that gives real-time updates on queue status and a QR code scanner to enable instant purchases. Their approach earned them customer satisfaction scores up to 97% and the Most Innovative Approach to Customer Experience award from Telecom Asia. *

    * Yuen, K.M., Retail’s not dead. Welcome to the era of the digitally-augmented store. September 10, 2018.

    How can you create these extraordinary customer experiences that will build your brand, grow customer loyalty and accelerate your business? What do you need from a partner to help you along the journey? 

    1. Build a complete and real-time view of the customer by consolidating business, network, and social insights from all business divisions. People and processes throughout your company must work in a collaborative manner. 
    1. Make self-service options available across every channel at every step along the customer's journey - purchasing, onboarding and customer care. 
    1. Automate whenever possible to avoid the delays and errors that come with manual processes.  Automation also reduces customer effort so they can focus on the service experience. This requires incorporating machine-learning wherever possible.  
    1. Enable a partner ecosystem to expand innovation and monetization possibilities, with new business models to bundle and sell partner offerings and vice versa. The customer should see one charge, with payments amongst the partners determined in real-time by their relative value added to the service.

    Jio puts its connectivity services at the heart of a larger ecosystem of partner services, including premium and broadcast television and movies, mobile payments, streaming music, news and magazine subscriptions, cloud storage and cybersecurity. These are backed by sophisticated analytics and insights that allow Jio to create contextual, personally relevant customer offers. **

    ** Nokia, 2019. Megatrends in Telecommunications.  

    1. Provide predictive care for most issues, augmented self-care and agent-care, when required, that fixes problems quickly, the first time. 

    Elevating your customer experience requires a transformation of your network, operations, and business processes.  But the rewards are immense for creating a loyal customer. What steps you are taking to deliver a superior customer experience?  Nokia has the solutions to help you deliver the extraordinary.   

    Share your thoughts on this topic by joining the Twitter discussion with @nokianetworks or @nokia using #5G