Smartrac Technology Group

Fletcher,  NC 
United States
http://bit.ly/2WnLvZT
  • Booth: 5455

Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit www.smartrac-group.com, or sign up for a quarterly newsletter


 Press Releases

  • Amsterdam (The Netherlands), January 9, 2020 – At NRF 2020 Retail’s Big Show, Smartrac's presence will center around two main topics: retail-optimized, next-generation RFID inlays and tags; and innovative IoT solutions for enhanced product digitization. Leveraging all of these capabilities and integrating strong market partners across the value chain, the global leader in RFID technology and IoT solutions will deliver on its promise of “shaping the future of connected retail”.

    On the occasion of the upcoming NRF annual event in New York, January 12-14, 2020, Smartrac’s booth (#5455) is going to showcase and introduce the latest product and solution developments and strategic partnerships.

    Innovative retail-optimized RAIN RFID and NFC products

    Retail’s Big Show will provide visitors with the first opportunity to handle samples of Smartrac’s recently announced inlays and tags. These RFID product innovations include the new MINIWEB inlays and tags based on Impinj M730 and M750 integrated circuits (ICs), the first members of the company’s ground-breaking Impinj M700 IC family. Designed especially for retail and supply-chain applications, Smartrac’s MINIWEB particularly benefits from the outstandingly high performance and resulting fast inventory capabilities of the Impinj M730 and M750 ICs. With its small form factor, the Impinj M700-powered MINIWEB delivers on the promise of small, universal RAIN RFID inlays and tags that can be attached to, or embedded in, nearly any retail item in any operating frequency worldwide.

    Another product innovation on show as early samples is the new WEB DF based on the EM Microelectronic echo-V IC. This dual-frequency chip enables brands and retailers to offer their customers a holistic omnichannel experience without compromising consumer privacy. The new WEB DF inlays and tags leverage echo-V’s capabilities combining HF (NFC) and UHF (RAIN RFID) frequencies in one single inlay to meet demanding retail, industrial or logistics application requirements. These tags are suitable for product inventory management, product authentication, and consumer engagement and loyalty programs.

    With its new WEB DF and MINIWEB products, Smartrac again proves its ability to rapidly commercialize innovative technologies, and to supply the retail and logistics industries with high-quality and high-performance inlays and tags.

    NRF’s annual event will also showcase new retail-oriented products, which the global leader in RFID technology and IoT solutions introduced in late 2019: two versions of its CIRCUS PRO NFC tags optimized for highly secure product authentication; and the EAGLE Green tag.

    By embedding Smartrac’s new CIRCUS PRO NFC inlays or tags into physical products, customers such as brand owners and branded product manufacturers can turn their products into secure digital platforms. Key applications enabled by secure product authentication are counterfeit and diversion protection, as well as enhanced customer experiences including exclusive content provisioning and rewards for consumer engagement and loyalty programs.

    CIRCUS PRO is currently available with two IC options: with a white label chip called Smartrac OTP that generates one-time password values based on HMAC; and with NXP’s NTAG 424 DNA IC that supports real-time tag and message authentication based on AES-128 encryption on attack-resistant, certified silicon. To comply with customer requirements in areas such as premium consumer packaged goods (CPG), industrial components, retail, cosmetics and healthcare, as well as branded pharmaceutical products, both ICs support a choice of digital verification.

    Meeting sustainability demands with truly “Green” RFID Products

    As the latest products developed for Smartrac’s Green Tag Program, EAGLE Green inlays and tags combine superior sustainability characteristics with compact size, excellent read range and high quality for retail-optimized applications. Their size and performance equal conventional EAGLE products, with both EAGLE and EAGLE GREEN being among the smallest retail-orientated inlays with global performance available on the market. Both EAGLE variants have passed Auburn University’s ARC categories A, B, C, D, F, G, I, K, M, Q, W2 and W5.

    Showcasing a digitized product’s end-to-end journey

    In addition to presenting its portfolio of retail-optimized inlays and tags, Smartrac will be showcasing live demos of IoT solutions powered by Smart Cosmos, developed in cooperation with its partners such as Blue Bite and Temera. Retailers and brand owners can learn how existing products are turned into digital product platforms by embedding intelligence into them, and how data gathered from these products can be integrated into digital processes and analytics. To illustrate the benefits of that approach, the companies will demonstrate end-to-end journey experiences for digitized products with embedded RFID technology. These journeys will be displayed at four stations that correspond to all specific journey stages.

    Traceless® marker technology and NFC for the “Modern Retail Collective”

    The live demos will also touch upon the benefits of Smartrac’s Traceless marker technology that provides protection against counterfeiting or grey market diversion, either as a stand-alone solution or a complement to PRO NFC inlays and tags.

    Visitors at the booth can also learn about Smartrac’s involvement in McKinsey’s “Modern Retail Collective” store situated in the Mall of America in Bloomington, Minnesota, USA. Embedded in NFC tags attached to products on the shelves of the Modern Retail Collective, Smartrac’s CIRCUS NFC inlays enable consumers to enjoy a digital customer experience that is revolutionary for brick-and-mortar stores. With a simple tap of their smartphone on the NFC-enabled tag and with no need for an app, customers can instantly access product details, and in the near future will be able to build a virtual shopping cart and check out.

    Providing benchmarks for the industry

    “With this year’s NRF event, Smartrac once again proves its multi-level leadership role within the RFID industry.  Be it ingenuity or innovation, versatility or sustainability, RFID products or IoT solutions – NRF visitors can be sure to find industry benchmarks right at our booth,” said Christian Uhl, CEO and Chairman of the Management Board at Smartrac.

    For more details, please contact us or visit Smartrac @ NRF 2020: Retail’s Big Show, booth #5455, January 12-14, 2020, Jacob K. Javits Convention Center, New York City, USA.


 Products

  • MINIWEB feat. Impinj M700 series (UHF)
    MINIWEB feat. Impinj M700 ICs is designed especially for retail and supply-chain applications, and delivers on the promise of small, high performance, universal UHF (RAIN RFID) inlays and tags that can be attached to nearly any item....

  • Designed especially for retail and supply-chain applications, MINIWEB particularly benefits from the outstandingly high performance and resulting fast inventory capabilities of the Impinj M730 and M750 ICs. The tag has a small form factor (42 mm / 1.7 Inch) with ARC-confirmed global performance and reliability. The Impinj M700-powered MINIWEB delivers on the promise of small, universal RAIN RFID inlays and tags that can be attached to, or embedded in, nearly any item in any operating frequency worldwide.

    The Impinj M730 has 128-bit EPC memory and the Impinj M750 IC has 96-bit EPC memory plus 32-bit user memory. Both new Impinj ICs provide increased sensitivity, improved readability, and advanced features enabling new solutions for loss prevention with frictionless self-checkout and embedded tagging with seamless product returns. Both ICs are compatible with the GS1 UHF Gen2v2 protocol which ISO/IEC standardized as 18000-63.

    Smartrac has adopted new manufacturing processes using state-of-the-art IC attachment technologies and equipment to fully leverage Impinj’s 300 mm silicon wafer design, which yields twice as many ICs per wafer as conventional 300 mm wafers. By applying leading-edge IC attachment technologies that use fast cure sealing silicone (ACP), Smartrac can rapidly and significantly expand its RFID inlay and tag manufacturing capacity and operating throughput to provide very fast product availability.

    MINIWEB inlays and tags equipped with Impinj M730 and M750 ICs are expected to be available in sample quantities in the first quarter of 2020, and in high volumes early Q2 2020.

  • WEB DF feat. EM echo-V IC (UHF + NFC)
    The new WEB DF inlays and tags leverage EM Microelectronics echo-V’s capabilities combining HF (NFC) and UHF (RAIN RFID) frequencies in one single inlay to meet demanding retail, industrial or logistics application requirements....

  • Smartrac celebrates the debut of WEB DF based on the EM Microelectronic echo-V IC. This dual-frequency chip enables brands and retailers to offer their customers a holistic omnichannel experience without compromising consumer privacy. The new WEB DF inlays and tags leverage echo-V’s capabilities combining HF (NFC) and UHF (RAIN RFID) frequencies in one single inlay to meet demanding retail, industrial or logistics application requirements. These tags are suitable for product inventory management, product authentication, and consumer engagement and loyalty programs.

    With its new WEB DF and MINIWEB products, Smartrac again proves its ability to rapidly commercialize innovative technologies, and to supply the retail and logistics industries with high-quality and high-performance inlays and tags.

  • CIRCUS PRO feat. OTP IC (NFC)
    Smartrac’s CIRCUS PRO NFC inlays enable brand owners and branded product manufacturers to turn products into secure digital platforms. Key applications are counterfeit and diversion protection, as well as enhanced customer experiences....

  • In December 2019, Smartrac launched an expansion of its recently introduced CIRCUS PRO series. The NFC product series is now also available with a white label chip called Smartrac OTP. Developed and manufactured by one of the leading global IC vendors, this Smartrac-exclusive chip provides a very cost-effective option for secure product authentication in areas such as premium consumer packaged goods (CPG), industrial components, retail, cosmetics and healthcare, as well as branded pharmaceutical products.

    By embedding any of Smartrac’s CIRCUS PRO NFC inlays or tags into physical products or packaging, customers such as brand owners and branded product manufacturers can turn their products into highly secure digital platforms. All CIRCUS PRO family members provide real-time tag and message authentication based on state-of-the-art cryptographic algorithms which result in superior security. Smartrac’s new OTP IC generates one-time password values based on HMAC (Hash-based Message Authentication Codes) as published by the Internet Engineering Task Force (IETF RFC 4226). To comply with the greatest possible array of individual customer requirements, the new chip supports a choice of digital verification services for secure product authentication and the delivery of exclusive digital content.

    Counterfeit protection and consumer engagement for a broader range of products

    Fully leveraging Smartrac’s IoT solutions portfolio, all CIRCUS PRO inlays and tags enable customers not only to easily and securely verify product authenticity with their smartphones, but also to enhance consumer loyalty and satisfaction. The introduction of this new CIRCUS PRO product with the OTP chip increases the business case viability for these capabilities in many more applications and for a broader range of branded products that are prone to counterfeiting.

    “Only a couple of weeks after its introduction, Smartrac’s CIRCUS PRO series has now been expanded in terms of both its cryptographic characteristics and its scope of applications. With the new IC option available for many of our PRO inlays and tags, customers have access to the market’s most relevant and broadest portfolio of NFC products, which are reshaping the market with their superior security, quality and ability to provide consumers with highly secure product authentication and exclusive, dynamic digital content,” says Matti Tavilampi, Director Product Management at Smartrac.

    Smartrac’s CIRCUS PRO NFC inlays and tags and CIRCUS PRO FLEX wet inlays with OTP ICs are available in high quantities as of now.

    As regards its physical and performance characteristics, the new CIRCUS PRO series falls within the highly successful product line that features CIRCUS DURA, CIRCUS FLEX, CIRCUS ON-METAL and CIRCUS TAMPER LOOP NFC inlays and tags, which all combine small size, cost-effectiveness and superior performance.

  • CIRCUS PRO feat. NXP NTAG 424 DNA
    Smartrac's NFC tag CIRCUS PRO, equipped with NXP’s NTAG® 424 DNA IC, is optimized for highly secure product authentication. The product provides cutting-edge security and privacy features that can fight the most sophisticated of counterfeiting attempts...

  • Smartrac Technology Group, a global leader in RFID technology and IoT solutions, has launched the new PRO series of its market leading portfolio of NFC tags and inlays. The company’s NFC tag CIRCUS PRO, equipped with NXP’s NTAG® 424 DNA IC, is the first member of the new product series optimized for highly secure product authentication.

    By embedding Smartrac’s new CIRCUS PRO – or any other future PRO inlays or tags – into physical products, customers such as brand owners and branded product manufacturers can turn their products into secure digital platforms, delivering unmatched value during the product lifetime from point of manufacture, through the supply chain, distribution channels, point of sales, customer usage phase, to reselling and recycling. Key applications enabled by secure product authentication are counterfeit and diversion protection as well as exclusive content and rewards for consumer engagement and customer loyalty programs.

    NFC PRO series: secure authentication with tailored security and layers

    Smartrac’s new CIRCUS PRO inlays and tags with NXP’s NTAG 424 DNA IC’s work with all NFC-enabled devices and support real-time tag and message authentication based on AES-128 encryption on attack-resistant certified silicon. The Secure Unique NFC (SUN) authentication feature enables authentic, integrity protected and confidential data exchanges between tags and servers. This high-end security IC option offers enhanced privacy features and a sensitive on-chip data storage, protected by a sophisticated three-pass mutual authentication scheme.

    Future PRO features and options will also include different security layers, allowing customers to enable secure product authentication for a wide range of needs and applications. Offering a variety of different NFC product designs, form factors and IC options for individual customer demands, Smartrac will soon introduce further PRO versions of its popular CIRCUS NFC inlays and tags such as BULLSEYE and MIDAS.

    Fighting counterfeiting and boosting digital consumer engagement

    Moreover, the NFC-based secure product authentication can be achieved through a choice of verification services, in order to comply with the greatest possible array of individual customer requirements. As the secret keys cannot be copied or tampered, physical product authenticity can be proven in a highly reliable manner once the PRO inlays and tags are irremovably embedded into or attached to the physical product.

    Smartrac’s new PRO series will also allow to fully leverage the company’s IoT solutions portfolio, enabling customers not only to minimize product counterfeiting through secure authentication, but also to deliver exclusive digital content to consumers for enhanced customer loyalty and satisfaction.

    Regarding its physical and performance characteristics, the new CIRCUS PRO falls within the highly successful product line that features CIRCUS DURA, CIRCUS FLEX, CIRCUS ON-METAL and CIRCUS TAMPER LOOP NFC inlays and tags, which all combine small size, cost-effectiveness and superior performance.

    For regular and demanding physical environments

    Smartrac’s CIRCUS PRO NFC inlays and tags with NTAG 424 DNA are available in large quantities as wet inlays, as well as the new CIRCUS PRO FLEX wet inlays, which come with an additional “glop top” protective layer for the IC and antenna connection area for enhanced durability in challenging environments. The company is continuously expanding its product range and is already working with other chip manufacturers on options to better meet market needs.

  • EAGLE Green feat. NXP UCODE 8 (UHF)
    EAGLE Green uses plastic-free, recyclable paper as the substrate and a minimum amount of adhesives. It comes with a laser-cut aluminum antenna that allows the complete recycling of aluminum residues, resulting in a significant carbon footprint reduction....

  • As the latest products developed for Smartrac’s Green Tag Program, EAGLE Green inlays and tags combine superior sustainability characteristics with compact size, excellent read range and high quality for retail-optimized applications.

    Like the recently launched WEB Green inlays and tags, and in accordance with the strong criteria Smartrac has defined for its Green Tag Program, EAGLE Green uses plastic-free, fully recyclable paper as the substrate, foregoes adhesives as much as possible, and comes with a laser-cut aluminum antenna that allows the complete recycling of aluminum residues, resulting in a significant carbon footprint reduction. All products within the Green Tag Program aim to address businesses that recognize the value and importance of a greatly reduce environmental impact across all applications and markets.

    Sustainability benefits without performance penalties

    EAGLE Green’s sustainability benefits come with uncompromised performance, which matches the conventional EAGLE inlay launched this January. Both EAGLE and EAGLE Green are among the smallest retail-orientated inlays with global performance available on the market. Both have passed Auburn University’s ARC categories A, B, C, D, F, G, I, K, M, Q, W2 and W5, and are available in dry and paper-tag delivery formats with a compact size of 44 x 28 mm / 1.7 x 1.1 in, which allows easy conversion for end-application usage.

    State-of-the-art IC: NXP UCODE 8

    EAGLE and EAGLE Green are equipped with an NXP UCODE 8 IC, which shares memory size and typical IC features with NXP’s UCODE 7 IC, and additionally offers benefits such as a Self-Adjust feature to maximize product performance in challenging environments, improved read and write sensitivity, and a very fast encoding speed. Furthermore, the chip has an integrated Brand Identifier function to prove product authenticity and a memory safeguard system to protect business data.