• Booth: 1035

VISEO is a global technology company using technology as a powerful lever of transformation and innovation to make our clients more efficient. Our global positioning allows us to carry out your most ambitious retail projects. We specialize in building your unified commerce platform to address your key business issues.

With over 2000 employees working on 5 continents, VISEO combines agility and multidisciplinary expertise to provide you with new products and services design, digitization of business processes, data valuation, and development of digital assets, to name a few. 


 Press Releases

  • At the origins

    The last 20 years have seen profound structural changes in the retail sector. With the convergence of technologies, it was the very notion of the point of sale (POS) that was called into question: in the 1990s, we went from a simple single-channel business (the physical store) to a multi-channel business, with the emergence of the first e-commerce sites. The 2000s saw the proliferation of mobile e-commerce applications (WAP, JAVA) that deployed a form of user ubiquity, but still unrelated to the point of sale.

    It is the cross channel that redistributes the cards at the end of the 2000s, with an integration of the available channels within the consumer's journey to make it more fluid (e. g. the appearance of clic&collect type services). However, this first level of integration is not perfect and still shows its seams.

    In the meantime, the consumer has become hyper-connected, enjoying continuous access to the web, which has profoundly changed his behavior and status: from a simple customer, he has also become an actor, better informed, more experienced in navigation, able to post opinions and above all demanding a richer experience, such as access to personalized and relevant digital content.

    Finally, the omnichannel, which appeared 6-7 years, allows a seamless overall customer experience between the different contact points and sales channels, the objective being to break down silos within sales channels and integrate them into a global process.

    For brands, the transition to omnichannel is therefore a necessary step but also a technological and functional challenge: It is a question of attracting the customer's attention and generating loyalty with a better shopping experience, but also improving lifetime value, i.e. the income generated by the customer throughout his life cycle, and reducing the risks of lost sales. Today, the customer is very active on social networks and can quickly spread a bad image following a disappointing shopping experience. It must be countered upstream by offering a personalized, transversal experience, which cultivates the idea, in the end, of a true unified commerce. [...]

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  • An immediate prototyping approach 

    The replacement of the solution required first of all the decommissioning of the old one. Then it was necessary to take into account the need to upgrade all legal, regulatory and fiscal aspects. 

     "We started with an immediate prototyping process, without going through the design phase," says Caroline. Based on the data collected regarding the customer's business needs, we prototyped directly in the tool. Then we made a demo for the customer, and we engaged on the configuration of the solution, while carrying out some design workshops on specific aspects of the leather goods manufacturer's activity.» 

    The choice of a specific ETL 

    The integration of Cegid Y2 also required the implementation of a specific data integration solution (ESB/ETL). Dell Boomi was chosen because it is an easy solution to use, to maintain internally, while meeting specific expectations regarding flow monitoring. 

    On the other hand, this choice occured a significant amount of additional work because VISEO's ETL teams were not trained on this solution. They had to undergo accelerated training in order to meet the client's expectations.  [...]

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  • A chatbot that combines customer service and beauty tips

    For more than a year VISEO has been working with Sepohra on its conversational services strategy to create more personalized, natural and situation-appropriate experiences for their clients.

    Following their successful collaboration on the first Google Home specific project in Franceor more recently on Google Nest Hub, the cosmetic brand decided to renew its trust in VISEO’s innovation team who is very highly regarded for its work on conversational assistants. The new project focuses on developing a virtual beauty coach and all of the challenges that this ambitious project entails.

    Ora, Sephora's virtual beauty coach

    Ora is a chatbot dedicated to millennials and accessible on Sephora France’s Facebook page (18 million followers) and Messenger. Available 24/7, the chatbot can answer a wide variety of questions about frequent shopper points, product availability, order tracking and more. It also suggests personalized content such as news stories, the latest trends or beauty coaching via tutorial videos and tips.

    To ensure that what it offers up is relevant to users, the chatbot plugs into Sephora’s information system and uses AI building blocks. Part of this includes a link to the Salesforce customer service platform, Service Cloud, which provides an option to pass customers along to a human when necessary. [...]

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  • Vocal assistants are gradually gaining ground in households and businesses alike. If they are still perceived as gadgets today, they could represent up to 30% of web browsing as early as next year, and by 2021, the planet should have more conversational assistants than humans. This emerging market is a coveted market and the GAFAM quickly seized this technology. They are fighting to be the most listened to and recognized voice of the people, because the economic stakes are huge. And referencing will be even more essential to avoid forgetting the results of search engines, which will be the main gateway to this technology.

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