By enabling devices as common as a smartphone or Wi-Fi gateway to identify products, applications in intelligent packaging, connected products, logistics, and asset tracking become more accessible. Wiliot envisions a world of smarter "Things" that can sell themselves and offer extended functionality. The Internet of Things can scale and offer real value as we understand where products are, who is using them and when they need to be replenished. Manufacturing, supply chain, and inventory can be optimized. Makers of products and retailers can flourish in the face of disruption from online shopping. Anything we wear, touch or use can include sensing and connectivity, thanks to battery-free devices with an infinite lifetime.