The Touchscreen becomes a Digital Guided Selling Tool providing an engaging, personalized shopping experience at the consumer's own pace. Touchscreen platforms in-aisle with brand messaging attract interest for engagement to help shoppers find what they are looking for and reassuring conversion.
Product and information are provided to validate a customer’s choice. The Digital Guided Selling Tool captures unprocessed data. Marketers will see how their target audience reacts and engages with their marketing campaigns in-store. Retailers will also be able to adjust their inventory accordingly based on the data gathered from the guided selling tool. It’s not about what they bought but what they would have purchased as well.