JACOB K. JAVITS CONVENTION CENTER | NYC | JANUARY 17-19 | #NRF2021
A note about coronavirus (COVID-19)
We know the COVID-19 situation is evolving quickly. We’re as concerned as you are about
keeping our staff and our community safe, and we’re tracking the situation closely with the guidance of
public health experts. While our events are many months away, we are prepared to take whatever steps are
necessary to protect our members, attendees, staff and associates. We won’t hold a show if it’s not safe,
and we will refund you if the show is cancelled. You can track the status of events here and access NRF’s COVID-19 resources here.
Deadline to submit ad: October 12, 2020
Whitepaper and Logo would be featured on a page on the NRF 2021 website.
Each company will need to provide:
Keycards will be distributed to guests upon check-in at the following hotels. Approx. 2,100 rooms.
Providing your unique messaging or a gift item for the event hotel room drop. Room drop items will be delivered outside rooms the evening of Monday, January 18th to the following hotels:
Providing your unique messaging or a gift item for the event hotel room drop. Room drop items will be delivered outside rooms the evening of Saturday, January 16th to the following hotels:
Providing your unique messaging or a gift item for the event hotel room drop. Room drop items will be delivered outside rooms the evening of Sunday, January 17th to the following hotels:
Providing your unique messaging or a gift item for the event hotel room drop. Room drop items will be delivered inside rooms the evening of Sunday, January 17th to the Marriott & JW Marriott Essex. Approx 925 rooms.
Additional lounge branding includes:
Sponsor branding includes:
Date: Sunday, January 17, 2021
Cost:: $35,000 per sponsor (max 3)
Time: 5:30 pm – 7:30 pm ET (subject to change)
Estimated attendance: 75 retail technology executives (SVPs, EVPs, VPs of Technology, Supply Chain, Operations, Innovation and CIOs)
Location: TBD in NYC near Times Square/Hotel Block
Dinner sponsorship benefits:
Date: Monday, January 18, 2021
Cost:: $35,000 member rate, $40,000 non-member rate
Time: 5:30 pm - 8:00 pm ET (Subject to change)
Estimated attendance: 50-60 Council members
Dinner sponsorship benefits:
Each sponsor will receive:
Opportunity to be part of a traffic driver to get retail attendees to your booth to pick up a complimentary gift card. This is a great opportunity to start a conversation, scan a badge for future follow up.
A gift card booklet will be handed out at registration to all retailers. Booklet will include sponsor logos and booth numbers for participating sponsors which attendees can visit over the 3 expo days for free cards.
The first 200 retailers who visit your booth space each expo day receive a gift card. You will be given 550 cards with a $10 value, (Starbucks, Dunkin Donuts, Panera as examples), 40 cards will have $20 value, and 10 cards will have $50 value.
NRF will provide the gift cards to each sponsor to distribute.
**Sponsor’s event must also follow approval criteria.
Dates: Sunday, January 17 - Tuesday, January 19, 2021
Times: EXPO Hours (TBD)
Location: EXPO Hall (subject to change)
Expected attendance: 2,000+ attendees over three days
Partner: NRF is partnering with The Female Quotient to host this program (TBD)
Date: Saturday, January 16, 2021
Time: 11am – 4:30pm (lunch included)
Expected attendance: 75+ attendees
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