LATEST GENERATION ToF (TIME-OF-FLIGHT) TECHNOLOGY
Innovative `Time of Flight´ technology that creates a high-resolution and accurate 3-D image (with no GDPR impact) based on infrared rays reflected from the surroundings

MAXIMUM ACCURACY WITH ARTIFICIAL VISION ALGORITHMS
Processing algorithms based on neural networks and fuzzy logic that make it the most accurate people counting system on the market (>99%)

CUSTOMER SEGMENTATION AND BEHAVIOUR
Option for customer path tracking, object identification and customer segmentation by height and behaviour

SMARTPHONE DETECTION AND TRACKING
Integrated module for detection and tracking of smartphones
WAITING IN QUEUE MANAGEMENT
Monitoring of people in queues and their waiting time

IP / IoT / M2M CLOUD-NATIVE COMMUNICATIONS
IP communications (Ethernet PoE, WiFi) and IoT/M2M native modules (LTE-M 4G / NB-IoT 4G / 5G)

STAFF IDENTIFICATION
Variety of integrated technologies for the 'identification and exclusion of employees':RFID, Bluetooth, IR, Mobile app, NFC

EASY DATA INTEGRATION
Flexible data integration (API, text csv, xml, JSON, web services)

INTERNAL STORAGE OF HISTORIC DATA
Historic data storage up to a maximum of 400 days

REMOTE AND CENTRALISED CLOUD MANAGEMENT
Remote cloud management and analytics of an unlimited network of devices

COMMERCIAL AREA BEHAVIOURAL ANALYTICS

PEOPLE COUNTING AND CUSTOMER PATHS

• Daily/weekly/monthly traffic paths
• Usual customer paths
• Occupation of the commercial area
• Counting of people passing and interested in the window display

DETECTION AND TRACKING OF SMARTPHONES

• Rate of attraction into the shop's commercial environment
• Visits and usual paths in department areas
• Dwell time in the shop and its different departments
• Returning customer rate / loyalty
• Maps of activity and movement in the commercial area

WAITING IN QUEUE MANAGEMENT

• Identification of the number of people waiting in queues
• Estimation of the average waiting time in queues

IDENTIFICATION OF EMPLOYEES

• Identification or exclusion of employees
• Different integrated technologies:RFID, Bluetooth, IR, Mobile app, NFC

IOT - CLOUD SERVICES

• Cloud IoT architecture and platform with possibility of predictive and big data analytics services

OCUPPATION MANAGEMENT AT COMERCIAL AREAS
The tool obtains, in real time and with high precision the number of customers and employees separately that remain in the area, through the usage of VisualCounter´s people counting devices at the different access points relying on ‘TIME OF FLIGHT’ technology and providing the highest accuracy (>98%) on the market

REAL TIME OCUPATION DATA CONSULTING
Customer counting information is sent to the cloud through Ethernet / WIFI / 3G-4G in real time. The user can consult and visualize the capacity in real time through a web browser or APP on a PC, mobile or Tablet . Occupancy values can be visualized and managed as numeric values or occupation levels (colours)

CONFIGURABLE ALERTS FOR CAPACITY LIMITS
The user can define capacity thresholds, (excluding employees through detection/differential counting) creating alarms if these are trespassed (emails, messages, signals, etc…)

EASY INTEGRATION WITH SIGNALING DEVICES
VisualCounter counting devices provide I/O, USB and serial port connections, for the integration with illumination signals, doors or face screens that show messages or alerts to the customers

EXPORT POSSIBILITY TO THIRD PARTY DASHBOARDS
The occupation values can be exported through web services for third party application integrations

WIFI TRACKING AND OTHER COUNTING SYSTEMS INTEGRATION
Other counting sensor models from VisualCounter can be integrated as well as external information sources such as detection/tracking of WIFI smartphones

OPTIMIZE BUYING EXPERIENCE

• The approach at commercial areas must change in order to respond under a new situation generated due to COVID-19
• The type of commercial experience which the customer will demand will be heavily focused on avoiding crowds of people
• The drop out rate of customers without shopping can rise if overcrowding exists at checkout or at exposed areas
• Commercial operators must look for solutions which allow to manage the maximum customer flow at commercial areas

ANALYSIS OF CUSTOMER FLOW IN COMMERCIAL AREAS
Permits the analysis of people flow within the commercial area without connecting their mobile device to any network, and it is imperceptible to the customer

HOW DOES IT WORK
Each smartphone sends "Hello" to WiFi/Bluetooth networks, while remaining anonymous and being unambiguously identified by its 'MAC' address, which is is public but not linked to any other personal data, so it is exempt from the personal data protection (GDPR) register

GROWING NUMBER OF TRACKABLE CUSTOMERS
The number of mobile devices with a Bluetooth or WiFi communications interface is growing exponentially by the day, which is dramatically increasing the amount of data for the potential analysis

MODELS ADAPTABLE TO THE BUSINESS ENVIRONMENT

1. VC.Tracker-Micro: Coverage approximately 200 m2
2. VC.Tracker-Extended: Coverage approximately 2000 m2

FREE USE BANDS
Bluetooth and WiFi technologies use bands of the free use spectrum, which do not need a licence, permission or registration

EASY DATA INTEGRATION
Flexible data integration with all the customer data processing profiles (csv, xml, web services)

CENTRALISED MANAGEMENT
Unlimited number of devices managed from a single centralised server in the cloud or corporate server on the Intranet, through the statistical management web application VC.Dashboard

BEHAVIOURAL ANALYSIS OF CUSTOMERS
IN COMMERCIAL AREAS

• Presence of customers in differentiated commercial areas with entry/exit times
• Usual paths within the commercial area
• Overall dwell time in departmental and commercial areas
• Customer categorisation (loyalty): daily, weekly, new, occasional, potential, etc.
• Estimation of the occupation and distribution at any moment in the commercial area
• Cross visiting between different departmental areas or business areas

ANALYTICS OF CUSTOMER BEHAVIOUR IN RETAIL

CUSTOMER FLOW MONITORING
Information about the number of customers visiting and stay-time in specific commercial areas of interest excluding staff

ACTIVITY MAPS
Information about customer paths and hot commercial points inside the monitored areas

OPERATIONAL NOTIFICATIONS/ALARMS
Option to generate notifications or alarms in real-time to the service or sale point management staff, by means of an App or Smartwatch

LATEST GENERATION TECHNOLOGIES AND ALGORITHMS
Innovative ´Time of Flight´ technology that creates a high-resolution and accurate 3-D image (with no GDPR impact) based on infrared rays reflected from the surroundings
Processing algorithms based on neural networks and fuzzy logic that allow maximum data accuracy to be obtained

ANALYTICS OF QUEUES AND WAITING TIMES
IN COMMERCIAL AREAS

QUEUEING BEHAVIOUR ANALYTICS

• Identification of the number of people waiting in queues
• Estimation of the average waiting time in queues
• Service time at the sale points
• Queue drop-out rate

CUSTOMER EXPERIENCE

• Improves the customer's experience by preventing the congestion of customers waiting in queues to be attended to

BUSINESS OPERATIONS

• Optimises the number of open service or sale points to comply with that previously established contractually or by the service quality policy
• Optimises the number of open service or sale points to prevent cost overruns due to unnecessary staffing when low levels of assistance are required

INFORMATION ON CUSTOMER TRAFFIC AND MOVEMENT
Integration of customer traffic and movement data from the VC.Vision-5D and VC.Vision-2D/3D solutions

ANALYTICS OF CUSTOMER FLOW AND BEHAVIOUR
Integration of customer movement data (activity maps, paths, visiting areas, length of stay, return) from the smartphone detection/monitoring VC.Tracker solution

ADVERTISING CHANNELS AND WINDOW DISPLAY AUDIENCE
Integration of customer movement data in advertising and window display areas from the VC.Area-Sense solution

USE OF FITTING ROOMS AND CLEANING OF TOILETS
Integration of fitting room use and cleaning event management data with the VC.FitRoom and VC.Clean-Manager solutions

ATTRACTION RATE OF POTENTIAL CUSTOMERS
Integration of the attraction rate of potential customers that pass around the shop with the VC.Tracker smart phone detection/monitoring solution

MANAGEMENT OF WAITING TIMES IN QUEUES
Integration of data of customers waiting and waiting time in service or sales queues from the VC.Line-View solution

IOT - CLOUD SERVICES
IoT Cloud architecture platform with the possibility of predictive and big data analytics services

EXTERNAL DATA AGGREGATION
Possibility to incorporate external business data

MULTIPLATFORM AND MULTILANGUAGE
Multiplatform and in multiple languages (ES/EN/PT/FR)

COMMERCIAL AREA TRAFFIC ANALYTICS

MAXIMISE THE CUSTOMER / VISITOR RELATIONS

• Daily / weekly / monthly traffic patterns
• Proactive reduction of exits without buying
• Optimisation of customer waiting times
• Influence of weather
• Performance of the commercial area in real-time
• Traffic patterns by time periods
• Customer Dwell time
• Attraction capacity (visits) with regard to their environment (potential customers from the surroundings)
• Integration of external data (receipts, staff) for the calculation of conversion ratios
• Visit ratio of departmental areas
• Analysis of hot and cold commercial areas
• Usual customer paths
• Reduction of waiting times in payment queues
• Advertising channels and window display audience
• Degree of customer loyalty and return
• Management of fitting room and toilet use
• Detection/exclusion of employees

MAKE MARKETING PLANS PROFITABLE

• Impact of promotions, advertising channels, etc
• Times adapted to different customer profiles
• Management of the renting of commercial areas
• Discounts at times when there is little traffic

OPTIMISE OPERATING COSTS

• Optimal management of staff and stock
• Comparatives between shops, brands, regions ...
• Measure the impact of opening/closing your own or the competition's shops
• Management of energy, cleaning and security resources with traffic patterns
• Avoid the formation of long queues at the checkouts