Nextail

Madrid, 
Spain
http://www.nextail.co

• Booth: 1035

Nextail is a smart platform for retail merchandising. Developed by retail experts, it delivers agile data-driven decisions to meet increasing consumer demands. Using Nextail’s AI and advanced analytics, global retailers like Versace, River Island and Pepe Jeans are automating dynamic buying and merchandising. Within weeks, sales and margins increase while stock levels are reduced.

Nextail operates in Spain, Italy, Russia, Brazil, the U.S. and the UK.

 Press Releases

• Woolrich enhances omnichannel processes with Nextail to provide a better customer experience (Oct 19, 2021)

  The Original American Outdoor Company is doubling down on its commitment to offering a great customer experience through AI and advanced technology

  MILAN & MADRID, September 2021: The Original American Outdoor Company, Woolrich, has taken its commitment to offering customers an impeccable experience to the next level. The iconic brand has chosen to partner with retail artificial intelligence platform Nextail in order to automate and centralize core inventory management which is allowing them to gain unprecedented insight for better, more coordinated omnichannel strategies, amongst other essential merchandising processes.

  With the implementation of Nextail solutions (i.e. First Allocation, Replenishment and Store Transfers), Woolrich harnesses the power of AI and prescriptive analytics in order to automate and execute inventory management faster and more efficiently.

  In addition, hyper-local, granular demand forecasting makes it possible for Woolrich to understand exactly which products are the most likely to sell at every point of sale within the brand’s physical network of stores. This unified vision across Woolrich’s inventory empowers teams to execute cross-channel decisions and further improve omnichannel management.

  Claudia Alibrandi, Nextail Senior Customer Success Manager, commented on the partnership: “Woolrich is ready to take on new digital challenges and is setting itself up for success with a forward-looking mindset. Partnering with such an iconic brand has been an incredible delight because it proves that even the most established heritage brands are fully embracing a data-driven approach to core processes.”

  About Woolrich

  Founded in Pennsylvania in 1830, Woolrich is part of the fabric of the American outdoor landscape producing high-quality garments for outdoor enthusiasts for over 190 years and equipping those with a passion for exploring. The brand has pioneered products that have become icons in their own right like Buffalo Check and the Arctic Parka. Wear Woolrich to pursue your endeavors whatever the weather.

  Woolrich.com
  @woolrich

  About Nextail

  The Nextail cloud-based platform combines AI and prescriptive analytics and applies principles like hyper-local probabilistic demand forecasting and agile process automation. With Nextail, retailers transform their inventory management processes and operations in the face of market variability, proliferation of channels, and a lack of historical data. Nextail customers are leading fashion and collection-based retailers including Versace, River Island, Pepe Jeans and more.

• Merkal joins forces with Nextail to automate inventory management (Oct 19, 2021)
  • The Spanish footwear chain and market leader has implemented AI to centralize and streamline inventory management across all channels

  MADRID, September 2021: Leading Spanish footwear chain, Merkal, strives daily to live up to their mission of satisfying customers through a convenient and agile shopping experience. That is why the brand has chosen artificial intelligence platform Nextail as its partner for coordinating inventory management throughout Merkal’s national network of stores and online channel.

  Merkal’s history goes back to 1987 when the first physical store was opened in the Barcelona municipality of Igualada. Fast-forward to 2021 when today, the Merkal network is spread across 202 points of sale across the nation. This success has been made possible thanks to the confidence it has garnered among its customers and the hard work of 1,200 members of the Merkal team.

  The implementation of Nextail, recognized leader in the algorithmic merchandising solutions market, enables Merkal to adopt an agile, unified strategy. Additionally, Merkal will be able to automate and optimize inventory management such as stock movements which will empower staff with more control over products, further increasing efficiency and sell-through.

  “For the last 34 years, we’ve been dedicated to giving customers a solid product offering that makes their daily lives easier”, says Silvia Tallón, CMO of Merkal “The proliferation of ecommerce is clear and we needed to speed up how quickly we are able to meet the needs of our customers in order to continue offering them a great shopping experience. Our partnership with Nextail enables us to take our assortments to the next level, ensuring that we are able to meet demand while managing our stock more efficiently.”

  In terms of functionality and the advantages that Nextail brings to the company, Alberto García, CSCO of Merkal, expressed his satisfaction:

  “Nextail has been well received among our inventory management and sales teams. Since we began working with Nextail, we’ve gained better traceability and visibility which enables better inventory management. In addition, it helps us adapt to demand and market conditions which is key since the retail sector has been severely affected by Covid-19.”

  This step undoubtedly demonstrates Merkal’s commitment to technology developed nationally, and this market leader will continue taking steps to offer even better service to customers.

  About Merkal Calzados

  Merkal Calzados, Spanish market leader in footwear, strives daily to live up to their mission of satisfying customers through a convenient and agile shopping experience, offering a wide variety of fashion products for the whole family at the best value. The story goes back to 1987 when the first physical store was opened in the Barcelona municipality of Igualada. Today, in 2021, the Merkal network is spread across 202 points of sale across the nation. This success has been made possible thanks to the confidence it has garnered among its customers and the hard work of 1,200 members of the Merkal team. Since 2017, Merkal has belonged to the OpCapita Consumer Opportunities Fund II LP.

  About Nextail

  The Nextail cloud-based platform combines AI and prescriptive analytics and applies principles like hyper-local probabilistic demand forecasting and agile process automation. With Nextail, retailers transform their inventory management processes and operations in the face of market variability, proliferation of channels, and a lack of historical data. Nextail customers are leading fashion and collection-based retailers including Versace, River Island, Pepe Jeans and more.

  Media Inquiries Merkal: IDÓNEA
  Berta Almagro balmagro@idoneacomunicacion.com
  Mercedes González mgonzalez@idoneacomunicacion.com

  Media Inquiries Nextail:
  Info@nextail.co

• New Nextail report finds that fashion embraces brave new world with data hires (Oct 19, 2021)
  • Leading fashion retailers increased data talent by over 40% in the last year
  • Levi Strauss & Co. and Nike outperform other retailers in investments in data-related teams

  MADRID, September, 2021: Leading fashion retailers and brands are increasing the number of data-related professionals they employ as they look to build their competitive advantage, according to new research by algorithmic merchandising firm Nextail.

  Analysis of the hiring patterns of 22 leading fashion companies shows that they have increased the number of data recruits by 40% over 2020. In fact, there are 8.2 data-related employees per US $1Billion of revenue among indexed retailers.

  The annual Retail Data-Forwardness Index (RDI) measures how much of their overall budget fashion businesses are investing in data science, data analysis and AI by way of such hires. It divides the number of data-related employees by overall revenue for each retailer and creates a score then ranked against comparable retailers and brands.

  The RDI shows that sportswear businesses and the big North American corporations are investing the most, hinting that they will be the ones best placed to benefit in the new retail landscape. Standout brands include Nike and Levi Strauss & Co. which head this year’s rankings.

  Says Joaquin Villalba, Nextail CEO: “More than ever fashion brands and retailers are investing in talent to help them leverage data in order to future-proof their operations. These professionals empower brands to better interpret data and work with advanced tech across an organisation, to capture the full potential of retailer data and beyond, ultimately providing a better customer experience.”

  Download the full report here.

  About the report
  Nextail compiled publicly available data on the revenue and profit at the end of each retailer’s FY 2020, as well as the official headcount of each retailer according to its last annual report. To identify data-related talent, LinkedIn Recruiter was used to search for currently employed professionals holding titles of 60+ data-related positions.

  About Nextail
  The Nextail cloud-based platform combines AI and prescriptive analytics and applies principles like hyper-local probabilistic demand forecasting and agile process automation. With Nextail, retailers transform their inventory management processes and operations in the face of market variability, proliferation of channels, and a lack of historical data. Nextail customers are leading fashion and collection-based retailers including Versace, River Island, Pepe Jeans and more.

  Media inquiries
  info@nextail.co

• Multi-brand, DTC retailer Studio Moderna joins forces with Nextail to automate merchandising decisions across its global network (Oct 19, 2021)
  • The omnichannel retailer has deployed the Nextail AI platform to centralize decision-making and automate inventory management across channels
  • Thanks to increased operational efficiency, Studio Moderna will increase agility across its large international network

  LJUBLJANA, SLOVENIA — March, 2021 — Studio Moderna, a leading multi-brand DTC retailer in the home, living, health, and wellness categories in Central and Eastern Europe, has chosen the Nextail cloud-based AI platform to automate and centralize decision-making across its international retail business.

  Studio Moderna has a network of approximately 400 retail stores across 21 countries and a strong foothold in e-commerce with over 180 websites visited by around 350,000 customers every day. Consumer brands include Dormeo, Delimano, Walkmaxx, Top Shop, Rovus, Wellnewo, Pink Panda, and more.

  The deployment with Nextail, a recognized market leader in algorithmic retail merchandising solutions, will allow Studio Moderna to take a unified, agile approach to merchandising, making it possible to coordinate inventory management across its network which is spread across its large, international store and online footprint.

  Additionally, Studio Moderna will be able to automate and optimize inventory management such as stock movements which, until now, had been a process carried out manually. Not only will this retail automation free staff from hours of manual work, it will also increase the efficiency of allocations for increased agility and sell-through across the entire network.

  “For more than 29 years, we have been committed to giving customers a strong offering of products that improve their lives, many that have become household names,” said Marija Cekić, Central Planning Manager leading the project at Studio Moderna. “As customer demands and needs have evolved in complexity and scope, we sought a solution powerful enough to help us continue offering a great experience over such a vast, diverse network. Our partnership with Nextail allows us to take our merchandising to the next level, ensuring that we meet customer demand from all sources while responsibly using our inventory.”

  Regarding the selection of Nextail technology and the partnership, Nextail Region Leader of Central & European Europe, Piotr Podsiadło, expressed admiration for the “bravely innovative” homegoods multi-brand retailer.

  “Studio Moderna is an excellent example of a leading retailer that is investing in ensuring continued success through an agile retail approach,” said Piotr Podsiadło. “Nextail is proud to partner with Studio Moderna as it continues to strive for excellence in its retail operations. Eventually, that increased agility will prevent lost sales related to products piling up in stores with lower demand, as well as increase customer satisfaction.”

  About Nextail
  Nextail is a new-generation platform for fashion merchandising. Leveraging advanced analytics and AI, Nextail empowers brands and retailers to sell more with less stock through hyper-local demand forecasting and agile process automation.
  Founded by fashion retail experts in 2014, Nextail calls more than 25 global retailers customers, including major fashion brands such as River Island, Versace, and Pepe Jeans. Nextail was named a 2020 World Economic Forum Technology Pioneer for contributions toward creating responsible models of consumption for the benefit of business and society.

  www.nextail.co

  About Studio Moderna
  Studio Moderna is a leading omnichannel, multi-brand and direct-to-consumer retailer with significant scale and reach across Central and Eastern Europe. Over the past 29 years Studio Moderna has built strong proprietary brands across the home, living, health and wellness categories. Today its portfolio of well-known and trusted brands including Dormeo, Delimano and Rovus touch millions of people, simplifying and improving their everyday life and wellbeing. The company is present at every step of the customer journey through its numerous digital and physical distribution channels. It has a network of more than 390 retail stores across 21 countries and a strong foothold in e-commerce with over 180 websites visited by around 350,000 customers every day.

  Additional information about can be found by visiting studio-moderna.com or linkedin.com/company/studio-moderna.

  For more information, please contact info@nextail.co

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