Deep North

Redwood City,  CA 
United States
  • Booth: 4145

Deep North is an intelligent video analytics company that is helping enterprises achieve true digital transformation by translating video data from their physical environments into real-time, actionable insights. Advanced video analytics can measure footfall, engagement, conversion and consumer experience at various locations such as retail stores, shopping centers, airports or restaurants. Deep North offers state-of-the art tools that go beyond by integrating video data with CRM, POS and other internal data to unlock superior business outcomes such as revenue growth and cost optimization.

Fortune 500 retailers frequently use Deep North’s Video Analytics platform for both strategic planning and day-to-day operational improvements. Deep North’s customers have witnessed more than 10% in-store conversion, thousands of dollars in cost savings to greater than 10X ROI.


  • In-store Analytics
    This product captures metrics such as store footfall, occupancy, customer demographics, store dwell time and shopper journey (including Pathflows and Heatmaps) with video cameras. The in-store data is provided on a web dashboard as well as a mobile app....

  • Deep North Portal provides intelligent video analytics in the following ways:

    •  Real-time : Provides real-time measure of an activity  
    • Analytics & Visualization
      • Analytics: Comprehensive analysis of all the video data captured with cameras
      • Visualization: Visual representation of data or analysis in graphical form such as line graphs, bar graphs, pie charts or data tables 
    • Alerts: for specific instances where any kind of manual intervention or escalation is required
      • Can be provided as text, email or mobile app notifications
    • Dashboard: A selection of the below-mentioned metrics can be displayed on a web or mobile dashboard for client
    • Reports: Includes downloadable reports of daily, weekly, monthly, quarterly, or annual data, analytics and visualization at no extra cost
      • Custom reports and data sets can be provided at an additional cost 

    Full set of retail metrics include:

    • Footfall & Occupancy
    • Passersby & Conversion
    • Event Analytics
    • Queue Management
    • Segmentation
    • Dwell
    • Shopper Journey
    • Staffing Management
    • Parking Management
    • Seating Management
    • Cart Management
    • Shelf Inventory Management
    • Curbside Pickup
    • Security Management
    • Sanitation Management
    • Safety Solutions