Put the customer at the center of every decision
Understanding customer behavior and category trends is key to making customer-centric decisions around products, pricing and media.
dunnhumby Shop is self-serve software delivering on-demand insights to understand your customers’ behavior in stores and online. This enables you to make confident, data-led decisions that improve the customer experience leading to incremental sales growth and increased customer satisfaction.
How dunnhumby Shop helps you
Powered by best-in-class science and the granular data of your customers shopping in your stores and online, dunnhumby Shop ensures retailers and brands have the right insights to understand how categories are performing, create the right assortment, understand customer shopping behaviors and much more.
Retailers and brands have a shared view, which provides the framework for a transformative working relationship for the direct benefit of your mutual customers. We always put the Customer First in your decision-making.
For more information, go to: www.dunnhumby.com/retailers/category-management