Convenience and customization for QSR are leading differentiators to attract and retain customers. According to a recent industry survey1 , 78% say it is important that restaurants offer multiple ways for them to order their food, over half have recently ordered from a kiosk, and 40% actually prefer ordering from a kiosk over a cashier. These numbers jump for younger guests, with 75% of consumers under 30 having recently ordered from a kiosk and 60% of consumers under 45 preferring the self-service experience over ordering from a cashier.
In addition to the desire to fit more into their busy lives, consumers expect unlimited flexibility in their orders—prioritizing customizations, ingredient modifiers, and substitutions. For many, customizing ingredients in their order is easier on a kiosk than with a cashier. In fact, 45% of those under the age of 45 believe it is easier to customize an order through a kiosk than a cashier.
Benefits are even greater for business owners – shorter lines via automated queuing mean more customer traffic and less attrition due to long wait times. Customers can easily apply loyalty programs via credit card use. Order accuracy and customization delivers a better customer experience (CX), and can actually boost order size. For instance, one industry study discovered that fast food customers spend 30% more when ordering through self-service kiosks2.
Self-service kiosks are becoming a powerful strategy to improve the CX and bottom line, yet implementing this digital technology can be challenging. KIOSK Information Systems (KIOSK) gives you a flexible and seamless solution that makes it easy to transition into self-service. We can provide market-ready kiosks at scale that are versatile like the Apex series and ideal for QSR automation. With KIOSK, you gain access to a complete solution including software, hardware, support, and managed services - all backed by 25+ years of service excellence.
1 Hathway and KIOSK Information Systems, QSR Industry Survey, 2019
2 PYMNTS.com, Kiosk and Retail Report, 2018