VistaMart is a video analytics solution that helps retailers be smarter, more profitable, and more effective. VistaMart employs cognitive media analytics to track customer demographics such as age, ethnicity, gender, and even customer emotions. It also examines the number of people who pass by the store, the number of people who enter the store, and the behavior of customers in the store from the time they arrive to the time they leave. Furthermore, the VistaMart technology analyses the presence of staff to ensure that customers are properly attended to and are not forced to wait for long periods of time unattended. In terms of products, this technology effectively analyses product placement in the store, as well as monitoring theft and the location of expiring goods.