NewStore operates a platform that allows retailers to run their stores on iPhone. With connectors to Salesforce Commerce Cloud, Order Management, Service Cloud and Marketing Cloud and intuitive apps for store employees, NewStore delivers Omnichannel-as-a-Service for retailers looking to delight today’s digital customer. NewStore transforms the store into an ecommerce-like experience, equipping store associates with iPhones for mobile checkout, endless aisle, store fulfillment and inventory. Customers include Burton Snowboards, Decathlon, GANNI, Outdoor Voices and UNTUCKit. The company was founded by Stephan Schambach, who pioneered ecommerce at Demandware (now Salesforce Commerce Cloud), and has offices in Berlin, Boston and New York.