ARMIS develops the SaaS (Software-as-a-Service) solution that transforms retailers’ traditional print circulars and sales operations into "multilocal" online ads, that are locally-optimized for each store. With ARMIS, retailers can reduce their costs and increase their revenue by generating additional in-store traffic. Retailers can then compete effectively with Internet giants like Amazon leveraging their most powerful assets : their brands, their offerings, and their physical stores. Thanks to the ARMIS platform, retailers can arbitrate their communication between the traditional print circular and the digital.