Kount, an Equifax Company, delivers real-time fraud prevention and account protection to enable personalized customer experiences for more than 9,000 leading brands and payment providers. Linked by award-winning AI, Kount’s Identity Trust Global Network analyzes signals from 32 billion annual interactions to personalize user experiences across the spectrum of trust — from ensuring frictionless experiences to blocking fraud. Quick and accurate identity trust decisions deliver safe payment, account creation, and login events while reducing digital fraud, chargebacks, false positives, and manual reviews.