LAB ID srl

Milano,  Milano 
Italy
  • Booth: 61

LAB ID is an italian company, European leader operating globally in the design, development and production of RFID tags and solutions. Thanks to 20 years of experience with RFID solutions development for more than 50 brands, LAB ID has created URely, a cloud platform to unlock the of power connected products.

URely has been designed for innovative brands that wish to offer an excellent customer experience to connected consumers. By assigning a unique digital identity to items, the system tracks, stores and manages each step of a product life-cycle, enabling full transparency from manufacturing to markets.

Combining URely with our custom NFC tagging solutions allows every stakeholder, from the supply chain up to the consumer, to interact with a product, authenticate it and activate reverse logistics services to enable circularity.

To win today's market challenges, whether your focus on sustainability, favoring second-hand and recycling, or logistical efficiency, with a focus to return management, or omnichannel engagement strategies, URely is the perfect ally for your brand.