Livescale Technologies

Montreal,  QC 
Canada
http://www.livescale.tv

• Booth: 63

 Show Specials

• Watch a demo of a live shopping event by Livescale! (Jan 10, 2022)
  Come visit us at booth 63 to watch a demo of a live shopping event! Livescale's clients use our live shopping product to engage with their community, ask and answer questions, release new products and convert sales! In our demo you'll see how we start a show, track live analytics, own production, display products and facilitate a seamless checkout all in one place. Livescale is the QVC of the Tik Tok Generation. Shop live from your favourite brands, directly on your phone or laptop, without leaving the experience!

 Press Releases

• LIVE SHOPPING STARTUP LIVESCALE RAISES $2.5M TO EXPAND GROWTH IN NEW MARKETS (Jan 10, 2022)

  MONTREAL, March 16th, 2021 -- Today, Livescale Technologies Inc., North America’s leading live shopping solutions provider, announced a 2.5 million equity financing round led by Luge Capital and Grancius Group with participation from iNInovia, French Founders SPV, Panache Ventures, Real Ventures, French Founders, and strategic angel investors. The new capital will help allow Livescale to grow its business in new markets and further invest in product development.

   

  Livescale has built a robust live shopping platform, which enables merchants and consumer brands to host live e-commerce shopping events for new and existing customers on desktop and mobile devices. Livescale integrates with the payment processor of the merchant to create a seamless experience for shoppers to check out and pay for products without leaving the live stream. The company has enabled over 300 brands, - including Jenny Bird, Lancome and, Kiehl’s to drive engagement, bolster brand awareness and increase sales. The COVID-19 pandemic acted as an accelerant for the business, as more people shifted to online shopping and sought deeper interactions with consumer brands while shelter-in-place orders were active.   

   

  “Our customers want to always look for ways to build deeper and more engaging experiences for their retail shoppers, and in a world where digital interactions are accelerating, live shopping is a unique way. E-Commerce has made buying easier and more convenient, but community – an essential ingredient in retention, conversion and loyalty - more challenging to cultivate,” said Co-Founder and CEO Virgile Ollivier. “Our brand-owned model allows clients to build their own Live Shopping experiences that are a living extension of their brand; sharable wherever their audiences are. As we continue to invest in customer service and expert educational tools, Livescale is continuing to reshape the way brands engage with their customers online. This new round of funding enables Livescale’s team to meet the increasing demand of bold e-commerce players, who like us, are excited about continuing to delight, engage and build long-term relationships with their customers.” 

   

  Launched in 2016, the company’s unique e-commerce integration, engagement modules and white label capabilities have made it a leader in the rapidly evolving social commerce industry. Online shopping is a popular form of e-commerce in Asian markets, with $60 billion of sales in 2019, an estimated $242 billion in 2020, and projections of $474 billion in 2023. In the United States, it drove an estimated $1 billion of sales in 2019, projected to grow to $25 billion by 2023.

   

  In 2020, Livescale launched on the Shopify App Store, making its technology the first to be available to over 1.1 million merchants in North America. The company was also tapped by LVMH as one of 2020’s most innovative startups, and was the technology behind Italy, France and Spain’s first Live Shopping events. 

   

   About Livescale:  

  Founded in 2016 in Montreal, Canada, Livescale is a live shopping solution that empowers brands to engage and convert customers through a fully-customized and brand-owned experience. 

   

  Media Contact:  

  Shivani Persad 

  Communications, Livescale 

  shivani@livescale.tv 

• Worldline partners with Livescale to boost the global adoption of ‘live shopping’ (Jan 10, 2022)

  Bezons, September 25th, 2021 – Worldline [Euronext: WLN], the European leader in the payments and transactional services industry, has announced a partnership with Livescale, a pioneering force in the adoption of live shopping. Live shopping, a trend in which retailers, influencers, or celebrities promote and discuss products and services with shoppers via livestreaming video, is proving to be one of the fastest growing phenomena in ecommerce today. Together Worldline and Livescale will offer an embedded commerce solution with seamless in-video checkout capabilities across social media and websites, which will support 150 online payment methods so shoppers can pay as they like. 
   

  Live shopping has emerged from China as one of the hottest trends in ecommerce. On the popular Chinese shopping platform Taobao over 50% of its 800 million customers use livestreaming ecommerce. For Chinese ecommerce businesses live shopping is becoming a standard toolkit to sell online and particularly within fashion and cosmetics. Its popularity is growing exponentially across the globe and has gained traction in more mature markets such as the United States and Europe, especially as widespread lockdowns have forced physical stores to find new ways to engage with consumers. Live shopping is seeing impressive payment volumes and engagement with Livescale reporting boosting brands sales by a factor of three to six, a conversion rate up of 35% and new customer acquisition rate of up to 40%. This bodes well for future sales.   

   

  The Worldline / Livescale partnership combines Livescale’s embeddable Live Shopping software with Worldline’s connected checkout functionality, increasing e-commerce sales conversion rate well above industry standard. One distinctive feature is in-video check out, which allows consumers to complete the payment for their purchase seamlessly while staying in the live video experience. This facilitates both the promotion and sale of goods or services, as well as deepening effective engagement with consumers in real time as brands look to bridge the physical and digital – “phygital” – gap in retail. This enhanced offering, alongside a robust analytics dashboard, will help provide brands and manufacturers with those three critical factors they are so desperate to share with their customers – inspiration, an enhanced shopping experience and increased loyalty.  

   

  The statistics speak volumes. L’Oréal, an early adopter of Livescale’s Live Shopping solution in Canada, saw a 300% increase in sales in one hour of live shopping compared to one day of ecommerce activity, an average of 40% engagement across all events to date and a 50% boost in new customers. In addition, sales during Lancôme’s special Singles Day event in Canada exceeded expectations, earning a mention in Vogue Business’ holiday trend analysis for 2020.  

  Gertjan Dewaele, Head of Innovation at Worldline Digital Commerce commented on the partnership: “The launch of this new initiative is a step change in the way customers will interact with brands in the future. Consumer behavior has changed dramatically over the past few years, and the Covid-19 pandemic has further accelerated the digitalization of retail. Enabling customers to purchase seamlessly without friction and at pace will increase transaction volumes and substantially improve the customer experience.” 

   

  Madison Schill, Communications at Livescale, said: “Our market-leading partnership with Worldline will provide an unparalleled offering and help global brands to harness the power of live shopping, a proven model which has delivered exceptional results already and is set to shape the way consumers interact with brands for years to come.”  

   

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  ABOUT WORLDLINE 

  Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are. Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly-secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2020 Worldline generated a proforma revenue of 4.8 billion euros. worldline.com 
   

  ABOUT LIVESCALE 

  Founded in 2016 in Montreal, Canada, Livescale is a Live Shopping solution that empowers brands to engage and convert customers through a fully customised and brand-owned experience. Tapped by LVMH as one of 2020’s most innovative start-ups, Livescale’s innovative in-video checkout technology is also a special feature of the company. 

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