Planning meals for the week, writing a shopping list then searching for each individual product online is hard, frustrating work. Northfork joins recipes to live grocery assortment so customers can build a complete basket directly from the content. They save time with 75% less clicks as well as grow basket size and engagement. We’re already working with Walmart, Foodstuffs, Coop Norge, Coop Sverige, Ahold, Buzzfeed and NBCU.